Brand Tone

Passionate & Enthusiastic, Craftsman-like & Knowledgeable, Community-Oriented & Approachable, Reliable & Trustworthy, Slightly Old-School/Traditional

Brand Values

• •Quality & Durability
• •Craftsmanship
• •Safety
• •Affordability
• •Customer Focus & Service
• •Tradition & Expertise

Best Practices

• •Emphasize Craftsmanship and Heritage: Consistently highlight that products are handmade and that the company has a long-standing history (since 1995) in the niche. Use terms like artisan, hand-forged, legacy, and tradition.
• •Speak the Language of Your Community: Use terminology familiar to stage combatants, HEMA practitioners, and reenactors (e.g., battle-ready, well-balanced, period-accurate design inspiration). This shows authenticity and understanding.
• •Prioritize Honesty and Transparency: Be upfront about build times, materials, and the intended use of products (i.e., for stage combat, designed with safety). This builds trust.
• •Showcase Passion, Not Just Products: Let the enthusiasm for historical weaponry and stage performance shine through. Share customer stories, behind-the-scenes glimpses (if possible), or historical tidbits related to the weapon types offered.
• •Maintain a Helpful and Knowledgeable Demeanor: Ensure all communications, from product descriptions to customer service interactions, are informative, approachable, and reflect the expertise the brand is known for. Reinforce that you are a reliable resource.

Social Perception

Highly Regarded within its Niche, Go-To Source, Positive Customer Experiences, Knowledgeable Experts, Long Build Times Understood (Mostly)

Copy Examples

• •Headline: Forge Your Legend. Wield Rogue Steel. Body: For over 25 years, Rogue Steel has been the armoury of choice for stage combatants who demand uncompromising quality. Our hand-forged swords and daggers aren't just props; they're partners in performance. Feel the balance, trust the steel. Your story awaits. Call to Action: Explore Our Collection.
• •Headline: Battle-Ready. Budget-Friendly. That's the Rogue Steel Promise. Body: Don't let price be a barrier to authenticity. At Rogue Steel, we handcraft durable, safe, and historically inspired stage combat weapons that stand up to rigorous use, without breaking the bank. Gear up with confidence. Call to Action: Shop Affordable Steel.
• •Headline: From Our Forge to Your Fight. The Rogue Steel Difference. Body: Every sword, axe, and dagger from Rogue Steel is handmade with passion and precision by artisans who understand your craft. We prioritize safety, balance, and durability, so you can focus on your performance. Experience the difference craftsmanship makes. Call to Action: Discover Handcrafted Weapons.
• •Headline (Social Media Focus): Your Next Scene-Stealer is Waiting. Body: Tag a fellow performer who needs an upgrade! Rogue Steel: Authentic stage combat weapons, built to last. #RogueSteel #StageCombat #HEMA #Swords #Handmade #Armoury Call to Action: Link in Bio!
• •Headline: More Than Metal. It's a Legacy. Body: Since 1995, Rogue Steel has equipped performers, troupes, and schools with reliable stage combat weaponry. We're not just selling steel; we're upholding a tradition of excellence and passion for the art of combat. Join the Rogue Steel family. Call to Action: Learn Our Story.