Brand Tone

Direct and Assertive, Passionate and Convicted, Authentic and Transparent, Knowledgeable and Educational, Slightly Rebellious/Non-Conformist

Brand Values

• •Animal Welfare & Health
• •Ethical Sourcing
• •Natural and Pure
• •Quality and Honesty
• •Challenging Conventional Norms
• •Sustainability

Best Practices

• •Be Direct and Confident: Use clear, straightforward language. Don't shy away from making bold statements about your philosophy and the benefits of your products, reflecting the 'assertive' aspect of the tone.
• •Emphasize 'Real' and 'Natural': Consistently use words like 'real,' 'natural,' 'primal,' 'wild,' 'free-range,' and 'ethically sourced' to reinforce the core product attributes and values.
• •Educate, Don't Just Sell: Share knowledge about raw feeding, ingredient benefits, and animal nutrition. This aligns with the 'knowledgeable' aspect and builds trust, positioning RogueRaw as an authority.
• •Maintain a Slightly Edgy, 'Rogue' Voice: While maintaining professionalism, allow for a slightly rebellious or non-conformist undertone that challenges the status quo of the conventional pet food industry. Use phrases like 'healthy hardcore' or question 'woke names' in competitor packaging if appropriate for the context, as seen in Quora posts.
• •Focus on Transparency and Honesty: Be open about sourcing, ingredients, and the 'why' behind the brand. Use phrases like 'our main ingredient is honesty!' to build credibility and align with the brand's value of transparency.

Social Perception

Trusted Source for Raw Pet Food, Ethical and Principled, Knowledgeable and Supportive, Premium Brand, Effective Products

Copy Examples

• •Headline: Ditch the Fillers. Unleash Their Primal Health. Body: Your dog wasn't born to eat marketing fluff. RogueRaw delivers real, ethically sourced, wild and free-range raw food that speaks to their inner carnivore. See the difference real nutrition makes.
• •Social Media Post: Tired of mystery meat and ingredients you can't pronounce? So are we. At RogueRaw, what you see is what you get: 100% Australian, human-grade, natural raw food. Because honesty is the best policy, especially for your best friend. #RogueRaw #RealPetFood #EthicalEatingForPets
• •Product Description Snippet (for a Venison product): Go Rogue. Go Raw. Our Primal Wild Venison isn't just food; it's a statement. Ultra-lean, hypoallergenic, and sourced from free-ranging Australian deer, it’s the clean, powerful nutrition your dog craves. No fluff, no factories, just pure, untamed goodness.
• •Email Subject: Is Your Dog's Diet *Really* Working? Body: The truth is, many commercial pet foods are falling short. RogueRaw is proudly different, offering a primal diet designed for optimal health, not just profit margins. Explore our customizable raw meal plans and give your pet the vibrant life they deserve.
• •Website Banner: Beyond the Bowl: Fueling a Healthier, More Ethical Future for Pets. At RogueRaw, we believe in nutrition as nature intended – raw, real, and responsibly sourced. Join the raw revolution.