Brand Tone

enthusiastic, community-focused, supportive, casual, and direct, incorporating gaming-related slang and memes.

Brand Values

• •Quality and Curation: Commitment to selecting and offering high-quality products they believe in.
• •Community and Passion: Driven by a small passionate team, aiming to build and engage with a community of gamers and fans.
• •Customer Service: Strong commitment to accountability and customer satisfaction, promptly fixing errors.
• •Growth Partnership: Positioning themselves as a partner to brands, helping them grow and succeed in local markets.

Best Practices

• •Know Your Audience's Language: Continue to use gaming-centric language, slang, and humor that is authentic to the community. This shows you're a part of the culture, not just selling to it.
• •Be Enthusiastic and Positive: Your copy should reflect a genuine passion for the products and the gaming lifestyle. Convey excitement in your announcements and interactions.
• •Prioritize Community Interaction: Actively engage with comments, messages, and mentions. Ask questions, run polls, and feature user-generated content to foster a sense of a shared community.
• •Maintain a Supportive and Helpful Stance: Whether it's a customer query or a general comment, the tone should always be helpful and approachable, reinforcing the value of good customer service.
• •Be Direct and Clear in Your Calls to Action: While the tone is casual, the copy should effectively guide the user. Use clear and concise calls to action like 'Shop Now,' 'Learn More,' or 'Join the Community.'

Social Perception

Positive within its target niche; seen as the official and reliable source for CTRL products in Australia and New Zealand. Perceived as 'by gamers, for gamers,' building trust and authenticity. Customer interactions are generally positive, and association with popular gaming figures solidifies credibility.

Copy Examples

• •Your setup is immaculate, your skills are legendary, but is your nutrition lagging? LEVEL UP with the new CTRL 'Cosmic Crunch' flavor. Fuel your grind and taste the stars. Now available in Australia and New Zealand, exclusively from Rogue Pixel Distributors.
• •What's been your go-to CTRL flavor for those marathon gaming sessions? Drop your favorite in the comments below! We're fueling up with some 'Cookies N' Cream' to get through this Tuesday. #CTRLYourHunger
• •Don't just watch your favorite streamers, eat like them! For a limited time, get a free Rogue Pixel shaker with any two tubs of CTRL. Stay hydrated, stay dominant. Link in bio to shop!
• •We're not just distributors, we're fans. We started Rogue Pixel because we wanted to get our hands on the best gaming lifestyle products out there. Now, we're stoked to bring them to you. Thanks for being part of the journey.
• •Official Distributor of CTRL in ANZ. No more waiting, no more insane shipping costs. Get the fuel for your victory, faster.