Brand Tone

Professional & Elevated, Supportive & Community-Focused, Passionate & Devoted, Knowledgeable & Authoritative, Bold & Unconventional (in spirit)

Brand Values

• •Quality
• •Education & Empowerment
• •Humanness & Transparency
• •Boldness & Vision
• •Curiosity
• •Collaboration & Support
• •Australian Owned
• •Customer-Centric Approach

Best Practices

• •Understand Your Audience: Always write with the professional stylist, salon owner, or informed consumer in mind. Use industry-relevant language where appropriate but ensure clarity and inspiration.
• •Emphasize Quality and Exclusivity: Consistently use words like "luxury," "premium," "curated," "exclusive," and "high-performance" when describing brands and products.
• •Highlight Empowerment and Education: Frame offerings not just as products, but as tools and knowledge that empower professionals and elevate their skills.
• •Maintain a Supportive and Collaborative Voice: Even when being authoritative, ensure the tone is encouraging and positions Rogue Beauty as a partner in the industry's success.
• •Infuse "Rogue" Spirit Appropriately: While maintaining professionalism, don't shy away from language that speaks to individuality, artistry, and pushing boundaries, reflecting the "Embrace Your Own" ethos.

Social Perception

Respected Distributor, Provider of Quality Education, Innovative and Forward-Thinking, Supportive of the Salon Industry

Copy Examples

• •Headline (Website/Social Media): Elevate Your Artistry. Discover the curated difference with Rogue Beauty – where luxury meets performance, and talent finds its edge.
• •Product Focused (Instagram Post): Unleash creative potential with [Brand Name]. Rogue Beauty brings you the tools trusted by industry visionaries to transform hair into a masterpiece. #RogueBeauty #ProfessionalHaircare #[BrandName]
• •Education Focused (Email to Salons): Invest in Your Craft. Join the Rogue Beauty education series and master the techniques that set trends. Our next [Workshop Name] empowers you to redefine hair. Learn more and book your spot.
• •Brand Story (About Us Snippet): We're more than a distributor; we're your partners in passion. Rogue Beauty champions the bold, the creative, and the dedicated professionals who shape the future of hair.
• •Community Focused (Facebook Post): To our incredible Rogue community: Your passion fuels ours. We're dedicated to bringing you the world's most innovative brands and the support you need to thrive. What are you creating today? #GoRogue #SalonSupport