Brand Tone

passionate, knowledgeable, and approachable

Brand Values

• •Quality
• •Transparency and Fairness
• •Sustainability
• •Craftsmanship and Passion

Best Practices

• •Lead with Passion: Always let the love for coffee shine through. Use descriptive and sensory language to convey the unique characteristics of each coffee.
• •Highlight Your Values: Consistently integrate your core values of quality, fairness, and sustainability into your messaging across all platforms. Tell the stories behind your coffees and the farmers who grow them.
• •Maintain an Approachable Tone: While showcasing expertise, avoid jargon that might alienate customers. Be friendly, open, and inviting in your communication.
• •Educate and Inspire: Share brewing tips, information about different coffee origins, and the details of your roasting process. Empower your customers to appreciate and create the best possible coffee experience.
• •Be Authentic and Transparent: Continue to be open about your direct trade practices and pricing. This builds trust and reinforces your brand's commitment to ethical sourcing.

Social Perception

The public and customers perceive Roesthof Kaffeehandwerk as a provider of high-quality, ethically sourced coffee. Customers often praise the distinct and rich flavors. The brand's commitment to direct and fair trade resonates positively with consumers. They are also seen as a valuable partner for other local businesses and are associated with positive community engagement.

Copy Examples

• •Discover the heart of Rwanda in every cup. Our new Akagera Natural is a testament to the dedication of its farmers, offering a complex, wine-like experience. Grown in a unique microclimate and carefully hand-selected, this is more than coffee; it's a story of quality and fairness. Taste the difference that true partnership makes.
• •The secret to exceptional coffee? Time, passion, and the perfect roast. Here at Roesthof, we roast each batch slowly and gently in our traditional drum roaster to unlock a world of flavor. It's not just a process; it's our craft. #Kaffeehandwerk #SpecialtyCoffee #Roasting
• •Hello coffee lovers, are you ready for your perfect coffee moment? Whether you prefer a strong espresso to start your day or a smooth filter coffee to accompany your afternoon, we have something for you. Explore our selection, sourced directly from our farming partners and roasted with passion right here in Holste Oldendorf.
• •Experience the world of Roesthof! For a limited time, enjoy complimentary shipping on all orders over 39. It's the perfect opportunity to stock up on your favorites or try something new. Your perfect cup of coffee is just a click away.
• •Elevate the coffee experience for your customers. Partner with Roesthof Kaffeehandwerk and serve a coffee that tells a story of quality, fairness, and passion. From cafes to offices, we offer customized solutions to meet your needs. Let's create something special together.