Brand Tone

sophisticated, evocative, and serene, with a touch of modern playfulness

Brand Values

• •Quality & Craftsmanship
• •Natural & Clean Ingredients
• •Aesthetic & Design
• •Sensory Experience & Escapism
• •Authenticity & Passion
• •Sustainability

Best Practices

• •Lead with Evocative Imagery: Use descriptive language that appeals to the senses and paints a picture, transporting the reader to the place or feeling the scent embodies. Focus on the experience, not just the product.
• •Maintain a Sophisticated yet Approachable Voice: Balance elegant descriptions with moments of modern, relatable language (like the occasional playful phrase or emoji where appropriate, especially on social media). Avoid overly technical jargon.
• •Emphasize Core Values: Subtly weave in mentions of 'small batch,' 'hand-poured,' 'clean ingredients,' 'coconut wax,' and 'LA-made' to reinforce brand identity and trust.
• •Tell a Story: Whether it’s the founder's inspiration, the story behind a specific scent, or the imagined story of the customer using the candle, narrative elements make the brand more engaging and memorable.
• •Visual & Verbal Harmony: Ensure the copy complements the visual aesthetic. If the imagery is clean, serene, and minimalist, the copy should echo that elegance and clarity, while still being warm and inviting.

Social Perception

High-Quality & Luxurious (yet accessible), Artisanal & Trustworthy, Aesthetically Pleasing, Evocative & Unique Scents, Woman-Owned Small Business

Copy Examples

• •Monday morning, meet your match. Our [Candle Name] scent, a gentle whisper of [key note 1] and [key note 2] to turn your to-do list into a can-do story. Hand-poured in LA, for moments that matter. #RoenCandles #SmallBatchMagic #DeskEscape
• •Introducing Amber Haze. Imagine golden hour light filtering through a slightly open window, the air soft with the scent of warm amber, a hint of suede, and distant woodsmoke. This is comfort, bottled. Crafted in small batches from our signature coconut wax blend for a burn as smooth as your favorite cashmere. Light it up, unwind the day. #RoenMoments #AmberHaze #CozyVibes
• •Hello [Customer Name], Prepare to be transported. Our latest creation, [New Candle Name], captures the essence of [brief, evocative description of inspiration, e.g., 'a hidden Parisian library in autumn']. With notes of [note 1], [note 2], and a whisper of [note 3], it’s the perfect companion for slow mornings and late-night reveries. Discover the scent that’s already stealing hearts (and noses). Shop Now. [Link] P.S. Did you see our new Le Grand double-wick size? More glow, more to love. [Link]
• •The Coastal Collection: Where the horizon meets home. Explore scents inspired by sun-drenched shores and salt-kissed air. Pure, clean, and endlessly evocative. Find your escape. #RoenTravels #ScentedStories
• •LA-born. Small batch. Big mood. ✨ R O E N Candles. Scents that tell a story. Tap to discover. #HandPoured #CleanBurn #RoenGlow