Brand Tone

Approachable and Friendly, Informative and Educational, Empowering and Confidence-Building, Proudly Mexican, Simple and Direct

Brand Values

• •Efficacy and Real Results
• •High-Quality Ingredients
• •Affordability/Accessibility
• •Cruelty-Free
• •Transparency
• •Community-Focused
• •Paraben-Free
• •National Pride

Best Practices

• •Consistently incorporate the "Hecho en México" element where appropriate.
• •Use a conversational and warm tone, as if speaking to a friend.
• •Clearly communicate how the products will benefit the customer in a tangible way, reinforcing the promise of efficacy.
• •Craft messages that inspire confidence and self-care.
• •Be clear about ingredients (like being cruelty-free and paraben-free) and the brand's philosophy.

Social Perception

Positive Engagement, Community Connection, Trust in Product Claims, Strong connection with the Spanish-speaking, likely Mexican, market

Copy Examples

• •✨ Meet your new skin bestie! ✨ Say hello to our [Product Name], lovingly made in Mexico with ingredients that deliver real results you can see and feel. Because you deserve skincare that works, without breaking the bank. Ready for your glow-up? #RoelleCosmetics #HechoEnMexico #RealResults #SkincareLove #NewCollection
• •Unlock Your Radiance. Effective, cruelty-free skincare and vibrant lip colors, proudly made in Mexico. Discover the Roelle difference today – your journey to confident beauty starts here.
• •Conquer Your Dreams with a Little Help from Roelle! 💄✨ Inside: Your Fave [Product Type] + A Special Treat!
• •Tired of empty promises? Our [Serum Name] is packed with [Key Ingredient 1] and [Key Ingredient 2] to genuinely transform your skin. We believe in effective, honest skincare that’s kind to your skin and our furry friends (always cruelty-free!). See the difference for yourself!
• •We LOVE seeing your Roelle routines! 😍 @[UserTag] is glowing with our [Product Name]! Want to be featured? Tag us in your photos! #RoelleCommunity #SkincareJourney #MexicanBeauty #ConfidentInYourSkin