Brand Tone

Inspirational, Reflective, Personal, Authentic, Nostalgic, Vintage-Inspired, Accessible, Relatable

Brand Values

• •Creativity & Originality
• •Self-Reflection & Aspiration
• •Authenticity
• •Connection
• •Appreciation for the Everyday & Imperfect

Best Practices

• •Ensure that the core message of hope, reflection, or aspiration is evident in most communications, aligning with the textual elements in the artwork.
• •Share insights into Rodney White's artistic process, inspirations (like his love for flea markets, music, or literature), and personal philosophies when appropriate. This reinforces the genuine nature of the brand.
• •Use imagery and design elements in marketing materials that complement the vintage-inspired aesthetic of the artwork.
• •Frame descriptions of artwork not just as products, but as pieces with a story or a deeper meaning, inviting the audience to connect on a personal level.
• •Even if some social media platforms are less active, ensure that the bio, pinned posts, or any occasional updates reflect the core inspirational and authentic tone. Prioritize engagement on platforms where the audience is most active (e.g., Instagram).

Social Perception

Rodney White is perceived as a contemporary artist whose work is both visually engaging and meaningful due to the incorporated text. He is seen as someone who successfully blends fine art with a commercial sensibility. Customers and admirers often connect with the inspirational and motivational quotes in his artwork. The aesthetic, often described as vintage or a blend of old and new, is also a point of appreciation.

Copy Examples

• •Headline: Find Your Message. Discover Art by Rodney White. Body: More than just a painting. Each Rodney White piece is a conversation starter, a daily reminder, a fragment of a story waiting to resonate with yours. Explore the collection and bring home art that speaks to you. Call to Action: Shop Now.
• •Headline: Art That Feels Like a Found Treasure. Body: Rodney White’s work blends vintage charm with timeless truths. Inspired by the beauty of the everyday and the wisdom of introspection, these pieces add a layer of soul to any space. Call to Action: Explore and Discover.
• •Headline: Beyond the Brushstrokes: Wisdom Woven in Art. Body: \"We tend to seek happiness when happiness is actually a choice.\" – Rodney White. Let art remind you of life's simple, profound truths. Call to Action: Find Your Inspiration.
• •Headline: Give the Gift of Meaning. Body: Looking for a unique piece that inspires and uplifts? Rodney White's art combines nostalgic aesthetics with messages that touch the heart. Perfect for thoughtful gifting. Call to Action: Shop Gifts.
• •Social Media Post (Instagram - with an image of a new art piece): Text: \"The future is just a collection of successive nows.\" Taking a moment to appreciate the now and the journey. New thoughts, new piece. What does this stir in you? #RodneyWhiteArt #InspirationalArt #ContemporaryArt #VintageInspired #DailyReflection Call to Action: Link in bio to see more.