Brand Tone

Enthusiastic and Passionate, Supportive and Encouraging, Knowledgeable and Informative, Accessible and Friendly, Modern and Engaging

Brand Values

• •Quality
• •Variety and Accessibility
• •Empowering Creativity
• •Community Focus
• •Tradition and Innovation
• •Customer Satisfaction

Best Practices

• •Embrace the Artist's Perspective: Write as if you are an artist speaking to fellow artists. Use language that is inspiring and shows an understanding of the creative process, from initial spark to finished piece.
• •Balance Inspiration with Information: While motivating artists is key, also provide concrete details about product benefits, uses, and compatibility. This blend of passion and practicality resonates with the brand's knowledgeable and supportive tone.
• •Be Visually Expressive in Text: Use vivid adjectives and descriptive language that evoke the sensory experience of art (e.g., "buttery smooth oils," "intensely pigmented watercolors," "crisp linework").
• •Champion the Community: Regularly feature user-generated content, highlight customer stories (with permission), and use inclusive language that makes everyone feel part of the Rodin.mx artistic family. Frame promotions as opportunities for artists.
• •Stay Current and Conversational (especially on social media): Adapt the enthusiastic and supportive tone to fit the specific platform. On TikTok, this might mean using trending sounds or formats, while on Instagram, it could be more polished artist spotlights. Always encourage interaction and dialogue.

Social Perception

A Comprehensive Art Supplier, Reliable and Trustworthy, Supportive of Artists, Good Value, Engaging and Modern

Copy Examples

• •Headline: Fuel Your Imagination! ✨ Body: Dive into a universe of color with Rodin.mx! Whether you're sketching your first portrait or crafting a gallery-worthy masterpiece, we have the perfect supplies to bring your brightest ideas to life. Explore our new arrivals and let your creativity flow! #RodinMX #ArtisticJourney #CreateWithoutLimits
• •Headline: Master That Technique! We've Got Your Back. 🖌️ Body: Dreaming of those perfect oil blends or vibrant watercolor washes? Rodin.mx not only provides the finest paints and brushes but also shares tips and inspiration to help you succeed. Check out our blog for tutorials and grab your supplies today! #RodinInspires #ArtSupplies #LearnToPaint
• •Headline: Digital Artists, Rejoice! The Future is Here. 🚀 Body: Experience unparalleled control and vibrant color with XP-Pen graphic tablets, now at Rodin.mx. Create stunning digital art with tools designed for precision and comfort. Ready to elevate your digital canvas? #DigitalArt #XPPen #RodinTech #CreativeTools
• •Headline: From Our Workshop to Yours: Quality You Can Feel. Body: For over 55 years, Rodin has been dedicated to equipping Mexico's artists. Our ATL and Politec ranges offer the reliability and performance you need to express yourself confidently. Discover the difference quality makes. #HechoEnRodin #MexicanArt #QualitySupplies
• •Headline: Show Us Your Spark! Join the #ArteRodin Challenge! 🎨🏆 Body: Calling all creators! This month, we're celebrating [Contemporary Art/Specific Theme]. Share your artwork using any supplies from Rodin.mx with #ArteRodin for a chance to be featured and win an amazing art kit! Unleash your talent! #RodinCommunity #ArtChallenge #CreativeVoice