Brand Tone

Knowledgeable & Passionate, Supportive & Encouraging, Inspirational, Community-Oriented, Professional yet Accessible, Informative

Brand Values

• •Quality
• •Creativity
• •Education & Growth
• •Community
• •Passion for Art
• •Customer Support

Best Practices

• •Know Your Audience: Understand who you're talking to – their aspirations, challenges, and level of art knowledge. Tailor your language to resonate with them, whether they are beginners or professional artists.
• •Embody Your Values: Let your core values (Quality, Creativity, Education, Community, Passion) shine through in every piece of communication. If you value community, actively foster it in your copy.
• •Be Genuinely Passionate and Knowledgeable: Write from a place of genuine enthusiasm for art and a solid understanding of the products and techniques. This builds trust and authenticity.
• •Maintain a Supportive and Encouraging Voice: Art can be challenging. Position the brand as a supportive partner in the artist's journey. Celebrate successes and offer solutions to common problems.
• •Develop a Style Guide: Create a simple style guide that outlines key messaging points, preferred terminology (e.g., 'artists' vs. 'creators'), a 'do and don't' list for language, and examples of on-brand copy. This helps ensure consistency across all platforms and by anyone creating content for the brand.

Social Perception

Trusted Supplier, Educational Resource, Supportive of Artists, Hub for Art Lovers

Copy Examples

• •Instagram Post (Product Focused): "Unleash your inner impressionist! ✨ Our new range of [Brand Name] oil paints offers vibrant pigments and a buttery texture, perfect for capturing light and emotion. Swipe to see them in action & tap the link in bio to explore the collection. What will you create? #ArteRodin #OilPainting #ArtSupplies #CreateWithRodin #NewArrival"
• •Facebook Ad (Course Promotion): "Ready to take your watercolors to the next level? 🎨 Join our 'Mastering Watercolor Techniques' online course! Our experienced instructors will guide you step-by-step, from washes to details. All skill levels welcome. Limited spots available! Learn more & enroll: [Link] #BellasArtesRodin #ArtCourses #WatercolorClass #LearnArt #CreativeJourney"
• •Email Newsletter Snippet (Community Focus): "This month, we're celebrating YOU, our incredible community of artists! We've been so inspired by the artwork shared using #RodinArtists. Keep tagging us for a chance to be featured! Plus, discover our latest blog post: '5 Tips to Overcome Creative Block' – because we all need a little spark sometimes. Read more: [Link] #ArteRodinCommunity #ArtistSupport #CreativeInspiration"
• •TikTok Video Caption (Quick Tip/Engagement): "Struggling with muddy colors? 🤔 Quick tip: Always clean your brush thoroughly between colors & let layers dry! What are your go-to art hacks? Share in the comments! 👇 #ArtTips #PaintingHacks #ArteRodin #TikTokArt #CreativeProcess"
• •Website Homepage Headline (Value Proposition): "Your Journey in Art Starts Here. Quality Supplies, Expert Guidance, and a Community that Inspires. Explore Rodin España."