Brand Tone

The brand voice of Roderick Sebastiaan is a blend of sophistication and relatability, balancing high-end artistic language with a personal and welcoming narrative. It aims to be inspiring, focusing on how art can transform spaces and add beauty, making fine art an attainable luxury for a broad audience.

Brand Values

• •Artistic Passion & Heritage
• •Accessibility & Inclusivity
• •Transformative Power of Art
• •Connection & Community

Best Practices

• •Blend Aspiration with Accessibility: Always pair sophisticated, artistic language ("curated," "evocative," "serene") with welcoming and inclusive words ("for everyone," "your home," "connect"). This maintains the "Accessible Elegance" tone.
• •Tell the Story Behind the Art: Whether in a product description or a social media post, infuse the artist's personal journey and inspiration. Mentioning Amsterdam, travels, or the emotions behind a piece makes the brand more authentic and relatable.
• •Focus on Transformation, Not Just Decoration: Frame the benefit of the art around how it changes a space or affects the viewer. Use action-oriented and emotive words like "transform," "elevate," "inspire," "calm," and "captivate."
• •Maintain a Personal Artist-to-Collector Voice: Write as if the artist is speaking directly to the customer. Use "I," "my," and "you" to foster a direct connection. This reflects the positive, personal service customers praise.
• •Incorporate Social Proof and Gratitude: Regularly feature customer testimonials and express thanks for their support. Statements like "Let customers speak for us" and "Your support enables creatives like me" reinforce community values and build trust.

Social Perception

The public perception of Roderick Sebastiaan is overwhelmingly positive, characterized by praise for product quality (beautiful, vibrant art), exceptional customer service (artist is a pleasure to work with, patient, helpful, provides fast answers), efficiency (fast shipping, smooth process), and customization options.

Copy Examples

• •From a simple canvas to the soul of your room. 'Shimmering Tide' was created to bring a sense of calm and fluid energy into your space. It’s more than just art; it’s a feeling. Discover how to transform your home. Link in bio.
• •New from Amsterdam: Art That Tells Your Story
• •Elevate Your Workspace. Inspire Your Team. Your office is more than just a place to work—it's where ideas come to life. Discover curated abstract art by Roderick Sebastiaan, designed to transform professional spaces and spark creativity. Affordable prints, free shipping, and timeless elegance. Shop the collection.
• •Elegance in its purest form. 'Glimpse of Grace' captures the serene and powerful essence of the feminine silhouette with minimalist lines and a tranquil presence. Each brushstroke is a testament to quiet strength, designed not just to decorate your wall, but to create a pocket of peace in your everyday life. Perfect for bringing a sophisticated and calming touch to any interior.
• •Art for Every Home. Soul for Every Room. Welcome to Roderick Sebastiaan.