Brand Tone

Aspirational & Luxurious, Feminine & Romantic, Bohemian & Eclectic, Effortless & Breezy, Confident & Edgy

Brand Values

• •Celebration of Femininity
• •Artisanal Craftsmanship & Detail
• •Effortless Elegance
• •Wanderlust & Escapism
• •Individuality & Boldness

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., aspirational, romantic, whimsical, adventurous, sophisticated) and create a list of "words we use" and "words we avoid."
• •Emphasize Storytelling: Connect with the aspirational and escapist values by weaving narratives around travel, special moments, and the feeling the clothes evoke, rather than just describing product features.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and paint a vivid picture of the luxurious, bohemian, and feminine aesthetic (e.g., "sun-kissed," "breezy," "intricate," "vibrant," "flowing," "dreamy").
• •Maintain Visual-Verbal Harmony: Ensure that the copy on the website, social media, and ads consistently reflects the imagery used. If the visuals are light, airy, and exotic, the language should be too.
• •Know Your Audience and Speak Their Language: Understand the desires and aspirations of the "modern woman" Rococosand aims to dress. The copy should resonate with her lifestyle, dreams of travel, and appreciation for unique, beautiful fashion.

Social Perception

Desirable for Special Occasions & Travel, Visually Stunning & Photogenic, Luxury Price Point with Varying Quality Perception, Unique & Recognizable Style, Associated with a Chic, Jet-Set Lifestyle

Copy Examples

• •Lose yourself in a daydream of sun-drenched shores and endless skies. Our latest collection whispers tales of exotic escapes, crafted with flowing silhouettes and intricate details. Discover the art of effortless elegance. #RococosandEscape
• •Bloom with confidence. Each Rococosand piece is a love letter to bold femininity, blending vibrant prints with a touch of bohemian spirit. Ready to turn heads? #BohoLuxe #FemininePower
• •From golden hour cocktails to starlit soirées, let your style speak volumes. Our meticulously crafted dresses are designed for the modern muse who embraces every moment with grace and a touch of playful charm. #EffortlessGlamour #RococosandNights
• •Embrace the wanderlust within. Rococosand designs are your passport to a world of vibrant colors, luxurious textures, and free-spirited adventures. Where will your dress take you? #TravelInStyle #BohemianHeart
• •More than just a dress, it's a feeling. The gentle caress of luxurious fabric, the intricate dance of embroidery, the confidence of a style that’s uniquely yours. Experience the Rococosand dream. #ArtisanalFashion #EverydayLuxury