Brand Tone

Personal and Approachable, Quality-Focused and Enduring, Helpful and Service-Oriented, Confident

Brand Values

• •Quality and Durability
• •Customer Service Excellence
• •Ethical Considerations (for own brand)
• •Sustainability (emerging)
• •Family and Independence

Best Practices

• •Always Emphasize Quality and Longevity: Use words like "investment," "timeless," "enduring," "craftsmanship," and "lasting" when describing products and the brand's philosophy. This reinforces the core value of providing high-quality, durable fashion.
• •Maintain a Personal and Approachable Voice: Address the customer warmly, as part of the "Roco&Coco family." Use "we" and "us" to foster a connection. Encourage direct contact for assistance, reinforcing the personal service aspect.
• •Be Confidently Understated: While highlighting the luxury and quality, avoid overly boastful or ostentatious language. The confidence should come from the quality of the products and service, as stated in their "we want you to shop with us because we are the best" ethos.
• •Highlight Ethical and Sustainable Choices (where applicable): When discussing their own brand or specific products, weave in details about natural fibers, ethical production, or fair trade to appeal to conscious consumers.
• •Ensure Consistency Across All Touchpoints: From website copy and product descriptions to email communications and any future social media, the tone should remain consistent. This builds recognition and trust. Create a simple brand voice guide with key phrases and tone descriptors to share with anyone creating content.

Social Perception

Positive Customer Service, High-Quality Products, Trustworthy (for those who have interacted), Limited Online Visibility for Broader Audience

Copy Examples

• •Headline: Invest in Style That Endures. Discover Roco&Coco. Body: More than just clothing, our curated collections are an investment in timeless elegance. Experience the Roco&Coco difference – where quality craftsmanship meets personal service.
• •Product Description Start: Crafted for life's moments, big and small. This [Product Name] is designed with not just beauty, but enduring quality in mind, using [mention specific natural fiber if applicable, e.g., the finest ethically sourced cashmere].
• •Email Subject: A Personal Invitation from Roco&Coco Body: As a valued member of the Roco&Coco family, we invite you to explore our newest arrivals. Need a second opinion or styling advice? We're just a call or email away for a truly personal shopping experience.
• •Website Banner: Beautifully Curated, Lovingly Sourced. Your Wardrobe's Best Friend. Body: At Roco&Coco, we believe in fashion that feels as good as it looks, lasting for seasons to come. Explore pieces chosen with care, just for you.
• •About Us Snippet for Social Media (if developed): We're Roco&Coco, your family-run haven for luxury fashion in Holywood, NI. For 10 years, we've been dedicated to bringing you beautiful, quality clothing and a shopping experience that’s as special as our pieces. Let's find your next treasured garment together!