Brand Tone

Elegant & Sophisticated, Timeless & Classic, Professional & Trustworthy, Refined & Understated

Brand Values

• •Quality
• •Elegance and Timelessness
• •Customer Focus
• •Craftsmanship and Design Excellence
• •Heritage and Consistency
• •Integrity
• •Adaptability and Creativity

Best Practices

• •Develop a Brand Voice Guide: Clearly define key descriptive words (e.g., "elegant," "refined," "timeless," "premium") and those to avoid (e.g., "trendy," "cheap," "loud"). This ensures anyone writing copy understands the desired tone.
• •Prioritize Clarity and Sophistication: Use clear, concise language that is also articulate and refined. Avoid overly casual slang or jargon that doesn't align with an elegant brand.
• •Emphasize Quality and Craftsmanship: Weave in language that highlights the superior materials, attention to detail, and lasting nature of the products, reinforcing the brand's core values.
• •Maintain Consistency Across All Channels: Whether it's the website, social media, email newsletters, or in-store communication, the tone should remain harmonious and instantly recognizable as Rococo.
• •Tell the Heritage Story Subtly: Integrate elements of the brand's longstanding history and Greek origins where appropriate to build trust and underscore its established reputation for elegance and quality.

Social Perception

An established and reputable Greek fashion house with a strong heritage. A provider of high-quality, durable clothing that embodies classic European style. A brand for individuals who appreciate sophistication and timeless design over fast fashion. Trustworthy, particularly within its home market of Greece, due to its physical stores and decades of operation. A label that offers understated luxury and refined taste.

Copy Examples

• •Rococo: Crafting Timeless Elegance Since 1977. Discover enduring style, quality without compromise.
• •The definitive trench, reimagined by Rococo. Impeccably tailored from premium gabardine, this iconic piece offers both timeless sophistication and everyday versatility. An investment in enduring style.
• •Elegance is an attitude. Define yours with Rococo. #ShopRococo #TimelessStyle #GreekDesign #LuxuryFashion
• •For over four decades, Rococo has been dedicated to the art of fine dressing. We believe in the quiet confidence of quality, the enduring appeal of elegant design, and a commitment to our discerning clientele.
• •New Arrivals: Experience the Rococo Standard of Elegance.