Brand Tone

Knowledgeable & Experienced, Friendly & Approachable, Value-Oriented, Community-Focused, Trustworthy & Reliable

Brand Values

• •Customer Satisfaction & Service
• •Quality & Selection
• •Value & Fair Pricing
• •Expertise & Passion
• •Community & Connection
• •Integrity

Best Practices

• •Emphasize Expertise with a Friendly Voice: Share knowledge and recommendations in an accessible, helpful way, avoiding overly technical jargon unless explained. Position yourselves as helpful guides.
• •Highlight Value and Trust: Consistently mention fair pricing, quality for the cost, and the "Internet Good Guys" philosophy in product descriptions, emails, and "About Us" sections.
• •Incorporate Community Spirit: Regularly feature customer testimonials (with permission), highlight community event participation, and use inclusive language that speaks to the "Brother/Sister of the Leaf" community.
• •Maintain a Blend of Tradition and Modernity: Acknowledge the long history and traditional aspects of cigar smoking while also showcasing new products, online convenience, and engagement with modern platforms.
• •Be Authentic and Passionate: Let the genuine love for cigars and the cigar lifestyle shine through in your descriptions and stories. Share the passion that has kept the business thriving since 1985.

Social Perception

Positive for Service and Selection (Historically), Trusted Local Tobacconist, Reliable Online Retailer, Engaged with Cigar Community, Customers likely see them as a knowledgeable source for a wide range of cigars, from everyday smokes to premium and rare finds, with an emphasis on fair dealing.

Copy Examples

• •Headline: Your Next Great Cigar Awaits. Quality You Can Trust, Prices You'll Love. Body: For over 35 years, Rocky's Cigars has been the trusted source for premium cigars, from legendary brands to exciting new discoveries. Our expert team is here to help you find the perfect smoke, backed by our "Internet Good Guys" promise of exceptional service. Explore our collection.
• •Headline: More Than Just a Cigar Shop. We're Your Community. Body: Join us for local events, support great causes like MS Resources of CNY, or simply chat with fellow enthusiasts online. At Rocky's, we believe in the connections a good cigar can create. Discover our event schedule and community initiatives!
• •Headline: Rare Finds & Limited Editions? We've Got You Covered. Body: Searching for that elusive limited release or a unique boutique blend? Our extensive inventory and direct manufacturer relationships mean you get access to the cigars you won't find just anywhere. Experience the Rocky's difference.
• •Headline: The "Internet Good Guys" – Great Cigars, Even Better Service. Body: Since 1999, we've brought our Syracuse hospitality online, offering a vast selection, expert advice, and the secure, friendly service you deserve. Have a question? Our experienced staff is just a call or click away.
• •Headline: From Our Humidor to Yours: Unmatched Freshness & Value. Body: With our state-of-the-art walk-in humidor and decades of experience, we ensure every cigar arrives perfectly maintained. Enjoy premium quality and attractive prices, whether you're a seasoned aficionado or new to the leaf.