Brand Tone

Sophisticated & Elegant, Artistic & Passionate, Romantic & Inspired by Nature, Appreciative & Proud (of heritage and craftsmanship), Exclusive & Luxurious

Brand Values

• •Craftsmanship & Artisanship
• •Quality & Timelessness
• •Artistic Expression & Beauty
• •Heritage & Cultural Pride
• •Exclusivity & Sophistication
• •Teamwork & Honoring the Creative Process

Best Practices

• •Emphasize Artisanship: Consistently use terms like "handcrafted," "artisan-made," "dot by dot," "meticulously created," and "pieces of art" to reinforce the value of the human touch and skill involved.
• •Evoke Romance and Nature: Weave in language that reflects the brand's inspiration – "romantic touch," "inspired by nature's silhouettes," "timeless beauty," "natural imperfection."
• •Maintain Sophistication: Use elegant and refined language. Avoid overly casual slang or colloquialisms. Focus on words like "sophisticated," "elegant," "timeless," "luxury," and "masterpiece."
• •Highlight Heritage with Pride: Clearly state "Made in Mexico" and celebrate the skill of Mexican artisans. This builds authenticity and connects with consumers who value provenance.
• •Tell a Story: Whether it's the hours of work, the inspiration behind a collection, or the mother-daughter heritage, storytelling creates an emotional connection and elevates the perception of luxury.

Social Perception

High-Quality & Artistic, Unique & Recognizable, Luxury Mexican Brand, Appreciated for Detail, Desirable

Copy Examples

• •Instagram Post (Image: Close-up of a beaded bag): Each bead, a whisper of dedication. Each bag, a symphony of Mexican artistry. Discover the timeless elegance, woven dot by dot. #RockyByRegino #HechoAMano #ArtisanLuxury #TimelessTreasure
• •Website Banner (Image: Model with a bag in a sophisticated setting): Inspired by Nature, Crafted by Heart. Rocky & Regino: Where timeless sophistication meets the soul of Mexican artisanship. Explore pieces of art designed to be cherished.
• •Product Description Snippet: More than an accessory, the [Bag Name] is an heirloom in the making. Meticulously handcrafted over [X] hours by our skilled artisans, its [mention specific detail, e.g., intricate beadwork, unique silhouette] captures a romantic essence, making it the focal point of any ensemble.
• •Email Newsletter Subject Line: Unveiling New Masterpieces: Art You Can Carry, by Rocky & Regino
• •Brand Story Snippet (About Us page): From a legacy rooted in craftsmanship, Rocky & Regino, envisioned by Bertha and Regina, blossoms. We translate the romantic poetry of nature into tangible elegance, each piece a testament to the gifted hands of Mexican women artisans. We don't just make bags; we weave dreams, dot by dot.