Brand Tone

Authentic & Craft-Oriented, Natural & Wholesome, Friendly & Approachable, Adventurous & Colorado-Proud, Playful (especially on TikTok)

Brand Values

• •Quality
• •Natural Ingredients
• •Craftsmanship
• •Authenticity
• •Transparency
• •Innovation

Best Practices

• •Prioritize "Real" Language: Always emphasize natural ingredients, organic cane sugar, and the absence of artificial flavors, colors, or preservatives. Use words like "authentic," "real," "handcrafted," "small-batch."
• •Embrace the Colorado Spirit: Weave in elements of adventure, the outdoors, and the brand's Colorado heritage in storytelling and descriptions. Use location-inspired flavor names proudly.
• •Be Transparent and Informative: Clearly list ingredients. Share the "why" behind choices, like the switch to organic sugar (environmental benefits, better ingredients).
• •Maintain a Friendly and Engaging Voice: Especially on social media, respond to comments, ask questions, and foster a community feel. Keep the tone approachable and down-to-earth.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok content can be more playful and Instagram more visual, the underlying message of quality, natural ingredients, and craft should always shine through. Ensure the core values are present, regardless of the channel's specific stylistic nuances.

Social Perception

Positive: Customers generally appreciate the unique flavors, the use of cane sugar over high-fructose corn syrup, and the "craft" appeal. The variety pack is a popular item. Healthier Alternative: Perceived by some as a healthier soda option due to its natural ingredients. Premium Quality: The focus on quality ingredients and craft production positions it as a premium soda brand. Concerns (Isolated): The lawsuit with Dram Apothecary regarding CBD ingredient levels in a separate product line (Colorado's Best Drinks, also by Rocky Mountain Soda's owners) could potentially raise concerns for some consumers regarding transparency or quality control in that specific venture, though the core soda line maintains a strong positive perception for its ingredients. Reviews for specific soda flavors can be mixed, which is typical for brands with a wide variety.

Copy Examples

• •Headline (Website/Social Media): "Taste the Rockies: Real Ingredients, Real Flavor, Real Craft Soda. ✨"
• •Instagram Post: "Fuel your adventures with a burst of Pikes Peak Prickly Pear! 🌵 Handcrafted in Colorado with organic cane sugar and nothing artificial. What Rocky Mountain Soda flavor are you sipping today? #RockyMountainSoda #CraftSoda #MadeInColorado #NaturalRefreshment #AdventureFuel"
• •Facebook Ad: "Tired of the same old sodas? Discover the vibrant, all-natural taste of Rocky Mountain Soda. Made in small batches with ingredients you can actually pronounce. Click to explore our unique flavors! #TreatYourself #RealSoda #CraftNotCrap #VeganSoda"
• •Product Description Snippet (e.g., for Golden Ginger Beer): "Our Golden Ginger Beer isn't just a drink, it's an experience. Crafted with fiery ginger and pure organic cane sugar for that perfect spicy-sweet kick. The original taste that started it all, still handmade in Denver. #GoldenGingerBeer #RockyMountainOriginals #CraftMixer"
• •TikTok Video Concept Idea (Text Overlay): "POV: You finally found a soda that's all-natural AND tastes amazing. 😉 #RockyMountainSoda #TikTokMadeMeTryIt #SodaTok #OrganicGoodness #FlavorExplosion"