Brand Tone

Trustworthy, Educational, and Caring

Brand Values

• •Purity and Quality
• •Transparency
• •Customer-Centricity
• •Accessibility (Non-MLM Model)
• •Sustainability

Best Practices

• •Lead with the "S.A.A.F.E. Promise™": Always anchor the brand's credibility in its commitment to purity and transparency. Use phrases like "GC/MS tested," "100% Pure," and "Guaranteed Authentic" to reinforce this core value.
• •Balance Education with Emotion: Don't just list product features. Connect them to the needs of the target audience (families). Explain the benefits in a caring, relatable way, focusing on concepts like safety, peace of mind, and natural well-being.
• •Use a Reassuring and Empowering Tone: Employ words like "confidently," "guarantee," "trust," and "pure." The goal is to make the customer feel secure in their choice and empowered to care for their family's health.
• •Speak to the "Family" and "Community" Core: Use language that resonates with the target audience. Refer to "your family," "your home," and "KidSafe" solutions. Frame the brand as a supportive partner in their wellness journey.
• •Highlight the Non-MLM Advantage: In competitive contexts, subtly emphasize the benefits of the direct-to-consumer model: "No memberships required," "fair pricing," and "shop when you want." This directly addresses a major pain point for consumers wary of MLM structures.

Social Perception

Rocky Mountain Oils is widely perceived as a high-quality, trustworthy, and transparent alternative to MLM essential oil brands, offering excellent customer experience and good value for its mid-range pricing. They are trusted for their purity and commitment to family wellness.

Copy Examples

• •Purity You Can Prove. Wellness You Can Trust. Every bottle is GC/MS tested and guaranteed pure, so you can care for your family with complete confidence. Explore our oils.
• •Peace of mind in every drop. 🌿 Our KidSafe® blends are lovingly crafted for your little ones. Diffuse our 'Breathe Ease' blend to support clear breathing through sniffle season. #RockyMountainOils #SAAFEPromise #FamilyWellness
• •Your Guide to a More Restful Night's Sleep, Naturally.
• •Tired of wondering what's really in your essential oils? We believe in 100% transparency. That's why we provide the GC/MS test results for every oil we sell. Experience the RMO difference: pure, authentic, and effective. Shop now for 15% off your first order.
• •Unwind with the pure, calming aroma of our Bulgarian Lavender. Sourced from the world's finest fields and verified for purity through third-party GC/MS testing, it's your go-to for soothing stress, encouraging sleep, and creating a tranquil home. View the test results for your bottle and experience true tranquility.