Brand Tone

friendly, enthusiastic, and fun

Brand Values

• •Quality and Craftsmanship
• •Fun and Novelty
• •Customer Satisfaction
• •Local and Small Business Identity

Best Practices

• •Embrace Enthusiastic Language: Use vibrant and positive words like "delicious," "amazing," "joy," and "delightful" to reflect the fun nature of the products.
• •Highlight the Sensory Experience: Focus on the unique textures and flavors. Use descriptive words like "crunchy," "airy," "puffy," "light," and "bursting with flavor" to engage the customer's imagination.
• •Reinforce Artisan Quality: Consistently mention "small batch," "artisan crafted," and the use of "organic" or "premium" ingredients where applicable to build trust and justify the price point.
• •Maintain a Friendly and Approachable Voice: Address the customer directly and in a conversational manner. This aligns with the "small, family-owned" business identity.
• •Tell Your Brand Story: Regularly incorporate the "Colorado Proud" and "small business" narrative into your communications. This creates a personal connection with customers and fosters brand loyalty.

Social Perception

Mostly positive, with customers praising the taste, fast shipping and novelty of the products. Some concerns about price and texture exist.

Copy Examples

• •For a social media post (Instagram/Facebook): "Tired of the same old sweets? 🍬 Blast off with our Cosmic Crunchies! We've taken your favorite rainbow candies and given them a crunchy, airy, and out-of-this-world makeover. Get ready for a flavor explosion in every bite! #RockyMountainFreezeDry #FreezeDriedCandy #CosmicCrunchies #CandyReimagined #SmallBatch"
• •For a website product description (Freeze-Dried Ice Cream): "Experience ice cream like never before! Our artisan-crafted, freeze-dried ice cream bites offer all the creamy, delicious flavor you love without the melty mess. Made in small batches with organic ingredients, it's the perfect, portable treat for your next adventure. Snap, Melt, Savor!"
• •For a promotional email: "Subject: Get Your Crunch On! ✨ Hey [Customer Name], ready to treat your taste buds? Discover the incredible crunch and intensified flavor of our freeze-dried candy. From the fruity burst of Stardust to the rich delight of our ice cream bites, every piece is a little taste of fun, crafted with care in the heart of the Rockies. Shop now and find your new favorite snack!"
• •For a TikTok video concept: (Video shows a popular candy in its original form, then transitions to the freeze-dried version with a satisfying "crunch" sound effect as someone takes a bite. Text overlay: "We took your favorite candy and made it...CRUNCHY! 💥") "Zombies Crunch the Rainbow! Trick or Treat?! Rocky Mountain Freeze Dry #Halloween2023 #freezedriedcandy #candytok #smallbusiness"
• •For an Etsy shop announcement: "Welcome to our little candy haven! We're passionate about creating sweet and delightful treats that bring a smile to your face. As a small, Colorado-proud business, we thank you for supporting our dream of spreading joy, one sweet treat at a time. Follow us for updates and sweet inspiration!"