Brand Tone

Friendly and Approachable, Inspirational and Creative, Helpful and Supportive, Playful and Modern, Trustworthy and Quality-Focused

Brand Values

• •Quality
• •Ease of Use & Accessibility (DIY-Friendly)
• •Customer Satisfaction
• •Creativity and Personalization
• •Safety and Eco-Friendliness
• •Family-Oriented

Best Practices

• •Emphasize Ease and Simplicity: Consistently highlight how easy the products are to apply, remove, and how they simplify the decorating process. Use words like "effortless," "simple," "minutes," "DIY-friendly."
• •Maintain a Friendly and Inspirational Tone: Use warm, inviting language. Focus on the joy and creativity of transforming a space. Ask questions to engage the audience.
• •Highlight Key Benefits (Renter-Friendly, Damage-Free, Safe): Regularly remind customers of the practical advantages, especially for those in temporary living situations or concerned about wall damage and product safety.
• •Showcase Versatility and Style: Illustrate through copy how the decals can be used in various rooms and for different styles, from nurseries to living rooms, and for diverse aesthetic preferences.
• •Incorporate Social Proof and Community: Encourage user-generated content and feature customer stories/photos in your copy (with permission) to build trust and show real-life applications. Refer to "fellow decorators" or "our creative community."

Social Perception

Positive, Trusted, Stylish and On-Trend, Problem-Solver

Copy Examples

• •Headline: Transform Your Walls, Effortlessly. Body: Dreaming of a stunning accent wall without the commitment? Our peel-and-stick wallpapers and decals go up in minutes and come off cleanly, making beautiful home makeovers accessible to everyone. Explore designs that speak to your style! Call to Action: Shop Now & Redecorate!
• •Headline: Nursery Magic, Made Simple. Body: Create a whimsical wonderland for your little one with our adorable and safe wall decals. Made with non-toxic materials and designed for easy application, you can craft a dreamy nursery that grows with them. Call to Action: Discover Nursery Designs.
• •Headline: Renting? Yes, You CAN Have Amazing Walls! Body: Say goodbye to boring rental walls! Our removable wallpapers are 100% renter-friendly, leaving no damage or residue behind. Finally, a way to personalize your space and get your deposit back. Call to Action: Find Your Renter-Friendly Style.
• •Headline: Quality You Can See, Designs You’ll Love. Body: We’re passionate about creating beautiful, high-quality wall decor that’s built to last (until you’re ready for a change!). From vibrant florals to modern geometrics, our premium decals bring your vision to life. Call to Action: Experience the Difference.
• •Headline: Your Weekend DIY Project Awaits! Body: Unleash your inner decorator! With Rocky Mountain Decals, a stunning room transformation is just an afternoon away. Easy to install, even easier to love. What will you create? Call to Action: Get Inspired.