Tono de Marca

Expressive, bold, and versatile. It is confident and creative, encouraging customers to make a personal statement with their clothing, using energetic and genuine language. It aims to be inclusive while maintaining a stylish and modern edge.

Valores de Marca

• •Self-Expression
• •Versatility
• •Quality & Authenticity
• •Ethical Production
• •Creativity

Mejores Prácticas

• •Lead with Expression: Frame every piece of copy around the core value of self-expression. Use active, empowering language that invites customers to showcase their identity.
• •Highlight Versatility: Consistently mention the adaptability of the clothing. Use phrases like "from work to weekend," "day to night," or "for every side of you" to reinforce this key selling point.
• •Use Bold, Confident Language: Employ a vocabulary that is energetic and unapologetic. Words like "bold," "authentic," "dynamic," "unleash," and "statement" align perfectly with the established tone.
• •Maintain an Inclusive Tone: Address a broad audience by avoiding gender-specific stereotypes and emphasizing the unisex or universally appealing nature of many designs, reinforcing the "regardless of age and gender" mission.
• •Subtly Reference Quality and Ethics: Weave in mentions of "European standards," "quality craftsmanship," or "ethically made" to build trust and justify a premium position without letting it overshadow the primary message of style and expression.

Percepción Social

Perceived as a brand for those seeking unique, non-mainstream streetwear, suggesting a dynamic and high-quality European fashion label for expressive individuals. The brand name itself is intended to cultivate an image of being edgy and socially aware.

Ejemplos de Copy

• •Your day doesn’t end at 5 PM. Neither should your style. Rockupy is made for the moments in between. Dress for your whole life, not just part of it. #Rockupy #StyleWithoutBorders #WorkToPlay
• •Don't Just Wear Clothes. Make a Statement.
• •Expression has a new look. Meet the [Collection Name] collection.
• •This isn't just a jacket; it's your new armor for the urban playground. Built for bold expression and crafted with versatile, high-quality fabric, it’s the piece you can throw on for a morning coffee run and keep on for a midnight adventure. Authentic, dynamic, and unapologetically you.
• •We believe style shouldn't have rules. It should have a voice. At Rockupy, we design clothes that speak. Clothes that move seamlessly from the office to the open road, from the everyday to the extraordinary. Ethically made in Europe, designed for the world.