Brand Tone

Mystical & Spiritual, Appreciative & Positive, Accessible & Encouraging, Slightly Urgent/Exclusive, Uniqueness & Handcrafted Quality

Brand Values

• •Customer Satisfaction
• •Generosity/Giving Back
• •Knowledge Sharing
• •Uniqueness
• •Handcrafted Quality

Best Practices

• •Avoid jargon where possible, or explain it clearly (as in the "Crystal Wisdom" section).
• •Highlight Uniqueness & Care: Remind customers that products are "handcrafted" or "specially selected," reinforcing the personal touch and quality.
• •Integrate Values Naturally: Weave in the brand's values, like the "Giving Back" initiative, into relevant communications to show authenticity and build a deeper connection with customers who share those values.
• •Ensure transparency where possible to address the feedback about limited company information.
• •Focus on benefits like stress relief and anxiety reduction in product descriptions.

Social Perception

Customers generally seem pleased with the products they receive, citing their appearance and quality. Products are perceived as good value for money and trustworthy for product delivery & quality. Some customers desire more detailed information about the company and its policies.

Copy Examples

• •"Wrapped Crystal Necklace"
• •"8-Piece Polished Crystal Set with Free Chakra Bracelet"
• •"Crystal Wisdom"
• •"Limited time offers"
• •"Only X in stock"