Brand Tone

friendly, caring, trustworthy, informative, reassuring, warm, and genuinely concerned for the well-being of children.

Brand Values

• •Family-centric
• •Sun Safety & Protection
• •Quality and Durability
• •Sustainability
• •Fun and Discovery

Best Practices

• •Speak from a Parent's Perspective: Use "we" and "our" to create a sense of shared experience and understanding. Frame product benefits around the peace of mind they bring to parents.
• •Prioritize Safety and Information: Always include key protective features like UPF ratings. Educate the audience on the importance of sun safety without using fear-based tactics.
• •Use Positive and Evocative Language: Words like "adventure," "discover," "fun," and "freedom" align with the brand's value of encouraging outdoor play.
• •Maintain a Warm and Approachable Voice: Use contractions (e.g., "we've," "it's") and a conversational style. Respond to comments and questions on social media in a friendly and helpful manner.
• •Visually Reinforce the Brand Tone: Continue to use bright, high-quality images of children genuinely enjoying themselves outdoors. This visual consistency is as important as the written copy in conveying the brand's essence.

Social Perception

Rock Pool Kids is perceived as a reliable, conscientious, trustworthy, and authentic brand. It is a key selling point for parents due to its focus on sun safety and its family-owned status. Products are seen as comfortable and well-suited for all children, including those with specific needs.

Copy Examples

• •Sun-Kissed Adventures, Worry-Free Days. Let them splash, explore, and create memories that last a lifetime. Our UPF50+ swimwear is designed to protect their delicate skin, so you can relax knowing they're safe from the sun's rays. #RockPoolKids #SunSafeFun
• •From Our Family to Yours. As parents, we know that nothing is more important than our children's safety. That's why we started Rock Pool Kids - to offer the best in sun-protective swimwear that we trust for our own little ones. Shop our hand-picked collection today. #FamilyFirst #AussieSwimwear
• •Sustainable Swimwear for a Brighter Future. Protecting our kids and our planet. Our range of eco-friendly swimwear is made from recycled materials, so you can feel good about your purchase. Dive into a more sustainable summer with Rock Pool Kids. #SustainableKids #EcoFriendly
• •So Comfy, They'll Forget It's On. No more battles over swimwear! Our suits are designed for ultimate comfort, with soft, stretchy fabrics that are gentle on sensitive skin. Perfect for all-day play, in and out of the water. #HappyKids #SensoryFriendly
• •Adventure Awaits. We've Got Them Covered. Rock pools, sandy shores, and backyard splashes - wherever their imagination takes them, our durable and stylish swimwear will keep up. Ready for a summer of fun? #KidsSwimwear #LetThemPlay