Brand Tone

friendly, welcoming, community-oriented, and enthusiastic

Brand Values

• •Creativity and Originality
• •Supporting Local and British Makers
• •Community
• •Quality and Ethical Practices
• •Customer Service
• •Inclusivity and Empowerment
• •Passion for the Arts

Best Practices

• •Storytelling is Key: Continue to share the stories behind the products, the makers, and the brand itself. This reinforces authenticity and connection.
• •Community Engagement: Actively respond to comments and messages on social media in a consistently friendly and helpful manner. Feature user-generated content if appropriate (with permission).
• •Emphasize Values in Messaging: Subtly weave in core values like "supporting local," "handmade," "unique design," and "community" into product descriptions, social media posts, and "About Us" narratives.
• •Visual Consistency: Ensure that the visual elements (photography style, graphics) on the website and social media align with the warm, creative, and quality-focused brand aesthetic.
• •Empower the Team: Ensure anyone creating content or interacting with customers understands and can embody the brand's friendly, enthusiastic, and supportive voice. Provide clear brand guidelines if multiple people are involved.

Social Perception

Customers generally perceive the brand positively, appreciating the unique product selection, the quality of items, and the friendly customer service. Reviews often mention the "lovely" and "unique" items. The support for local makers is also a positive point. The brand appears to have a positive local reputation, often featured or tagged by other local businesses and initiatives. Their narrative of being a family-run business supporting other creatives resonates well.

Copy Examples

• •Facebook/Instagram Post (New Product Arrival): "Say hello to your new favourite mug! ✨ Crafted with love by the wonderfully talented [Maker's Name/Brand], right here in the UK. Each sip feels like a warm hug. Perfect for those quiet morning moments or as a thoughtful gift for someone special. Pop into our [Canterbury/Salcombe] store or find it online! #RockPaperScissorsBrand #ThoughtfulGifts #SupportBritishMakers #NewArrival #HomeDecor"
• •Website Banner (Homepage): "Discover a world of unique gifts and homeware. At Rock Paper Scissors, we celebrate creativity, support local artisans, and bring you treasures that tell a story. Step inside and find something truly special."
• •Email Newsletter Snippet (Highlighting a Maker): "Meet the Maker: This week, we're shining a spotlight on [Maker's Name]! Their passion for [Craft/Style] is poured into every piece, creating [Product Type, e.g., stunning ceramics] that bring joy and beauty to your home. Learn more about their journey on our blog and shop their collection. [Link to Blog/Collection]"
• •In-Store Signage (Near a specific product display): "Ethically Sourced, Beautifully Designed. We believe in gifts that make you feel good, inside and out. This collection is lovingly made by independent UK creators. Your purchase supports their dream!"
• •Promotional Post (e.g., for a seasonal event): "Spring into creativity! 🌷 Our latest collection is bursting with fresh designs and unique finds to brighten your home and gift-giving. From handcrafted jewellery to vibrant homewares, explore inspiring pieces from talented British makers. Visit us in-store or online at rockpaperscissors.co.uk! #ShopLocal #BritishDesign #UniqueGifts #SpringCollection"