Brand Tone

Elegant, Personal, and Minimalist. It is refined, focusing on timeless design, fine materials, and artful details. It emphasizes a one-on-one design process, speaking directly to the couple for a sense of collaboration. The tone is direct, uncluttered, and confident in its expertise in modern design.

Brand Values

• •Quality Craftsmanship
• •Timeless & Modern Design
• •Personalization & Collaboration
• •Customer-Centric Experience
• •Celebration of Milestones

Best Practices

• •Prioritize Evocative, Sensory Language
• •Tell a Story, Don't Just List Features
• •Emphasize Collaboration
• •Maintain a Minimalist Structure
• •Adopt a Vocabulary of Elegance

Social Perception

The brand is perceived as a premium, high-end stationery provider, known for high-quality and artistic products. Customers praise the excellent, personalized service. It is seen as an aspirational and niche choice for style-conscious couples, and is perceived as trustworthy and professional.

Copy Examples

• •Introducing the Aspen suite. Where organic texture meets modern minimalism. Each line, letterpressed with intention. Designed to tell a story of timeless love. Begin your forever, beautifully.
• •Modern Wedding Stationery, Artfully Crafted. Your story, told through design.
• •For a Love Like Yours | An Introduction to Our Design Process
• •The first whisper of your wedding day. Our Oslo Save the Date features a blind-debossed monogram on ultra-thick cotton paper, offering a subtle, tactile promise of the refined celebration to come. A statement of minimalist elegance, designed to be kept and cherished.
• •Your wedding invitation is more than just paperits the prologue to your story. At Rock Paper Co., we work with you one-on-one to create timeless, minimalist stationery that feels uniquely yours. Explore our collaborative design process and discover stationery worth celebrating.