Brand Tone

Enthusiastic & Passionate, Direct & Uncompromising, Inclusive (for Rock Fans), Energetic, Informal & Engaging

Brand Values

• •Authenticity
• •Energy & Power
• •Comprehensive Rock Experience
• •Listener Focus
• •Freedom & Rebellion

Best Practices

• •Stay True to Rock: Ensure all language reflects a genuine passion and knowledge of rock music, its culture, and its various subgenres. Avoid generic music terms.
• •Embrace the Energy: Use strong verbs, dynamic language, and an enthusiastic tone that mirrors the energy of rock music. Words like 'power,' 'unleash,' 'ignite,' 'epic' can be effective when used authentically.
• •Speak the Listener's Language: Use informal, direct, and sometimes edgy language that resonates with rock fans. Incorporate relevant slang or references where appropriate, but ensure clarity. (e.g., 'Crank it up,' 'Your daily riff-charge').
• •Be Inclusive yet Definitive: Welcome all rock fans while maintaining a clear identity. Highlight the breadth of rock offered but always with the 'uncompromising' commitment to the genre.
• •Visual & Auditory Language: Use words that evoke the sounds and feelings of rock music – 'crunching guitars,' 'thundering drums,' 'soaring vocals,' 'the roar of the crowd.' This helps listeners connect emotionally.

Social Perception

Positive for Rock Enthusiasts, Seen as a dedicated Rock Source, Reliable & Accessible, Part of a Larger Media Group

Copy Examples

• •Rockit Radio: Your daily dose of decibels. Uncompromised Rock. All Day. Every Day.
• •New RIFFS incoming! 🔥 Tune into Rockit Radio and discover the tracks that are shaking the rock world. Don't just hear it, FEEL it.
• •Rewind the Vibe. Rockit Radio is cranking up the legends. From stadium anthems to garage gold – the classics live here. What's your ultimate throwback?
• •Take the rock with you. 🤘 The Rockit Radio app delivers non-stop rock, artist insights, and your personal tracklist. Download now and never miss a beat.
• •More than just music, it's a way of life. Rockit Radio: Fueling your rebellion, your adventures, your freedom. Turn it up.