Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Edgy, Cool, Community-Oriented, Playful, and Trendy

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Community
• •Creativity & DIY Culture
• •Inclusivity
• •Quality
• •Love for Music & Vintage Aesthetics

Best Practices

• •Embrace the "Rockin" Attitude: Infuse energy, a bit of rebelliousness, and a passion for music and vintage culture into the language. Use exclamation points judiciously to convey enthusiasm.
• •Keep it Friendly and Inclusive: Use welcoming language. Address the audience directly ("you," "y'all"). Highlight community aspects and inclusive sizing.
• •Highlight Uniqueness and Sustainability: Consistently weave in the value of finding one-of-a-kind pieces and the eco-friendly aspect of choosing vintage and upcycled items.
• •Stay Visually Inspired: Let the unique aesthetics of the clothing and the store's vibe (DIY, music-influenced) guide the descriptive language. Use evocative words that appeal to the senses.
• •Be Authentic and Conversational: Avoid overly formal or corporate language. Write as if you're talking to a friend who shares a love for vintage treasures and good music. Use relevant slang or trendy phrases where appropriate, especially on platforms like TikTok.

Social Perception

Positive, Engaged, Hub for Unique Finds, Supportive of Local & Sustainable Practices, Trendy & Fashion-Forward

Copy Examples

• •⚡️ Fresh Threads Alert! ⚡️ Unleash your inner icon with this just-dropped 90s grunge-inspired flannel. Perfect for layering or making a statement all on its own. Limited stock – snag it before it's history! #RockinVintageLA #VintageGrunge #90sFashion #SustainableStyle #ShopLA
• •Florals with an edge? Always. 💐🖤 This week's drop is giving soft meets bold: 80s florals, 90s plaid, lacey layers, and that perfect vintage attitude. Don't sleep on it 💌 Visit us today! [Address] #rockinvintage #vintagedrop #90sstyle #sustainablefashion #LAthrifting
• •Rock On! 🎸 Join us this Saturday for live local music, fresh vintage drops, and good vibes all around. Support your community & score some killer finds. More info on our events page! #RockinVintageEvents #CommunityLove #LiveMusicLA
• •Wear Your Values 🤘. At Rockin Vintage, every piece has a past and a future. Choosing vintage isn't just cool, it's kind to the planet. Discover unique, sustainable fashion that tells your story. #SustainableFashion #VintageForever #ConsciousShopping
• •One-of-a-kind and ready to rock! This hand-upcycled denim jacket features unique patchwork detailing, inspired by classic concert tees. Born from DIY culture, just like us. Be bold, be you. #UpcycledFashion #DIYCulture #RockinOriginals #VintageDenim