Brand Tone

Craftsman-like & Quality-focused, Inspiring & Aspirational, Modern & Elegant, Customer-centric & Accommodating, Proudly American-made

Brand Values

• •Craftsmanship
• •Quality Materials
• •Design Excellence
• •Customization & Personalization
• •Customer Inspiration
• •American Made
• •Functionality & Ergonomics
• •Sustainability

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use words that highlight the human touch and skill involved in creating each piece (e.g., "handcrafted," "artisan-made," "meticulously crafted," "traditional woodworking").
• •Focus on "Inspiration" and "Elevation": Frame the products not just as functional items, but as tools that elevate the workspace and inspire creativity and productivity.
• •Highlight Material Quality and Origin: Specify "solid North American hardwoods" or similar phrases to underscore the premium quality and, where appropriate, the "Made in USA" aspect.
• •Maintain a Tone of Quiet Confidence and Understated Elegance: Avoid overly salesy or loud language. Let the quality and design speak for themselves, using descriptive and evocative words that convey sophistication.
• •Showcase Customization Benefits: Clearly communicate the ability to tailor desks to individual needs, reinforcing the idea that each piece is unique and made "custom for you."

Social Perception

High-Quality & Premium, Aesthetic Appeal, Investment Piece, Trustworthy & Artisanal

Copy Examples

• •Headline: Elevate Your Craft. Inspire Your Work. Body: At Romi Design, we believe your workspace should be as thoughtfully designed as your best ideas. Discover handcrafted solid wood desks, made to order in Michigan, and built to inspire not just for a day, but for a lifetime.
• •Social Media Post (with an image of a beautiful desk): Where inspiration meets craftsmanship. Each Romi desk is handcrafted from the finest North American hardwoods, because we know that a truly exceptional workspace fuels exceptional work. Customize yours today. #RomiDesign #HandcraftedFurniture #MadeInUSA #WorkspaceInspo #ModernDesign
• •Product Description Snippet (for a standing desk): Experience the perfect fusion of modern elegance and ergonomic freedom. Our SLIM Standing Desk, meticulously handcrafted from [Wood Type], offers seamless height adjustment and a beautifully inspiring surface, empowering you to work smarter and feel better.
• •About Us Teaser: More than just furniture, we create the centerpiece of your inspired workday. Romi Design is a small team of artisans dedicated to blending timeless woodworking with modern functionality. Discover the difference passion and quality make.
• •Email Subject Line: Your Custom-Crafted Dream Desk Awaits | Romi Design