Brand Tone

Informal and Casual, Humorous and Playful, Counter-cultural and Rebellious, Vibrant and Energetic, Community-Oriented

Brand Values

• •Self-Expression
• •Community
• •Fun and Enjoyment
• •Boldness and Uniqueness
• •Openness (around cannabis)

Best Practices

• •Develop a "Voice & Tone" Guide: Document the key characteristics of Rocket High's voice (e.g., playful, informal, witty, slightly irreverent) and the appropriate tone for different platforms (e.g., more visual and quippy on Instagram, slightly more descriptive on product pages). This guide should include a list of "do's and don'ts" and preferred terminology related to cannabis culture.
• •Know Your Audience Deeply: Continuously engage with and listen to your community on social media. Understand their slang, humor, and what resonates with them. Let this inform your copy.
• •Embrace Visual Storytelling: Let the vibrant and psychedelic visuals do some of the talking. Copy should complement the imagery, not overpower it. Use emojis and relevant slang where appropriate to enhance the casual, playful tone.
• •Be Authentic and Relatable: Speak like a member of the community, not a corporation trying to sell to it. Share inside jokes, relatable scenarios, and content that genuinely connects with the cannabis lifestyle.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or customer service interaction, the Rocket High voice should be recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Niche Appeal, Youthful and Trendy, Lifestyle Brand, Enthusiast Hub

Copy Examples

• •Instagram Post (New Product - Grinder): Stop crushing dreams (and your herbs) the old-fashioned way. 🌿 Our new [Product Name] grinder is here to make your life 1000x smoother. Precision-engineered for the perfect grind, every time. Get yours and #StayLifted. Link in bio! ✨ #RocketHigh #GrindGameStrong #420Life
• •Facebook Ad (Apparel Promotion): Tired of boring threads? 😴 Level up your look with the latest drops from Rocket High. 🔥 Comfy, bold, and unapologetically you. Shop the new collection and wear your vibe. 👉 [Link to Website] #RocketHighMX #Streetwear #CannabisCulture #ExpressYourself
• •TikTok Video Caption (Humorous/Relatable Content): That feeling when the snacks hit just right after a session with your favorite Rocket High piece. 😂🥦 What's your go-to munchy? Let us know in the comments! 👇 #RocketHigh #Funny #Relatable #StonerHumor #WeekendVibes
• •Website Banner (Homepage): Rocket High: Your Universe for Premium Gear & Good Times. 🚀 Explore apparel, accessories, and the best vibes in the galaxy. Light up your style!
• •Email Newsletter Subject Line (Exclusive Offer): 🤫 Psst... A Cosmic Deal Just For Our Rocket High Crew! 🌌 (Body Snippet): Hey [Customer Name], because you're part of the Rocket High family, we're beaming you an exclusive 15% off your next order. Blast off with new gear and keep those good times rolling! Use code: COSMIC15