Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Craft-focused & Detail-Oriented, Edgy & Confident (sometimes informal/blunt), Community-Oriented (historically)

Brand Values

• •Quality Craftsmanship
• •Performance & Functionality
• •Innovation & Unique Design
• •Authenticity & Passion
• •Engineering Excellence

Best Practices

• •Embrace the "Rider's Voice" but Keep it Pro: While the tone can be edgy and informal, always ensure clarity, accuracy in technical details, and professional presentation. Avoid jargon that a reasonably knowledgeable Harley enthusiast wouldn't understand, but don't dumb it down.
• •Show, Don't Just Tell, the Passion: Instead of saying "we are passionate," let the enthusiasm for the build process, the materials, and the ride itself shine through vivid descriptions and storytelling.
• •Highlight Craftsmanship and Expertise: Consistently weave in details about in-house manufacturing, quality materials, engineering solutions, and the years of experience behind the products. This reinforces value and justifies premium positioning.
• •Be Direct and Confident: Use strong verbs and a confident tone when describing products and capabilities. Avoid overly passive language. The brand knows its worth and what it offers.
• •Maintain Visual and Textual Cohesion: Ensure the visual elements (high-quality, slightly gritty, detailed photos) on the website and social media are matched by copy that reflects the same level of detail, quality, and attitude. The words should feel like they belong with the images.

Social Perception

Respected for Custom Builds & Parts, Seen as Experts, Positive Customer Experiences, Mixed Business Operations Perception (historical point of concern)

Copy Examples

• •Stop Dreaming, Start Building. Rocket Bobs' [Part Name] - Unleash Your Harley's Inner Beast.
• •Countless hours, meticulous engineering, and pure passion. Our latest Project [Bike Name] isn't just a machine, it's a statement. Featuring our signature [RB Part] and dialed in for maximum performance. What a ride. #RocketBobs #CustomHarley #EngineeringArt
• •At Rocket Bobs, we don't just build bikes; we pour our 35+ years of engineering soul into every weld, every curve, every custom part. It’s more than metal, it’s a legacy ridden hard.
• •The Rocket Bobs 'Voodoo' Fender: CNC machined in-house from aerospace-grade aluminum. Designed not just for looks, but for a perfect fit and uncompromising strength. This isn't a bolt-on, it's an upgrade.
• •Tired of stock? We get it. That's why we just dropped a new line of [Product Category] engineered to make your Harley scream. Limited run – grab yours before they’re history. Ride or be ridden.