Brand Tone

Community-Focused and Friendly, Enthusiastic and Passionate, Helpful and Supportive, Authentic and Relatable, Playful and Creative

Brand Values

• •Community Building
• •Creativity and Self-Expression
• •Quality
• •Inclusivity
• •Support for Handmade and Small Business
• •Customer Happiness/Satisfaction
• •Generosity and Giving Back

Best Practices

• •Always use inclusive, friendly, and encouraging language. Address your audience as part of a community or family (e.g., "RockerBye Crew," "crafty friends").
• •Don't be afraid to use emojis where appropriate, express genuine excitement for new products or customer creations, and let the passion for crafting shine through. Share behind-the-scenes glimpses or the story of a design to make it more personal.
• •Provide clear, detailed information about products. Offer tips, tutorials, or answer questions promptly and supportively. Emphasize how your products help customers achieve their creative goals.
• •Share the real story behind the brand and its products. If the owner is the face of the brand on some platforms (like TikTok), ensure the overall brand messaging aligns with that established persona. Avoid overly corporate or impersonal language.
• •Actively invite comments, shares, and user-generated content. Celebrate customer creations and foster a two-way conversation. This reinforces the community value and friendly tone.

Social Perception

Positive Reputation for Quality and Design, Strong Community Engagement, Seen as a Go-To for Unique Fabrics, Helpful and Responsive, Trusted Source for Crafters, Relatable and Authentic Owner

Copy Examples

• •Welcome to the RockerByeDestash family! ✨ Dive into a world of unique fabrics, inspiring patterns, and a crafty community that cheers you on every stitch of the way. Let's make something awesome together!
• •🎉 Hold onto your rotary cutters! Our latest fabric collection just dropped, and it's bursting with [describe theme - e.g., vibrant florals, quirky geometrics, rockin' skulls]! 😍 We poured our hearts (and a little bit of glitter) into these designs, and we can't WAIT to see what you create. Share your makes with #RockerByeMakes – we love showing off your talent! Shop the collection now (link in bio)!
• •Hey RockerBye Crew! 👋 What's on your sewing table this week? Share your WIPs (works in progress) or your proudest finished projects below! 👇 Need a little help or a second opinion? This is your safe space to ask! Let's inspire and support each other! #RockerByeCommunity #CraftingTogether
• •Ready to sew your next favorite [item type, e.g., tee, hoodie]? Our [Pattern Name] digital pattern is here to make it happen! Packed with easy-to-follow instructions, inclusive sizing for every body, and all the file formats you need (hello, projector sewists! 👋). We design with love, so you can create with joy. Grab your pattern and let your creativity rock!
• •Image: Eye-catching flat lay of fabrics. Text Overlay: Treat Yo' Self! 😉 Our [Sale Type, e.g., Spring Fling Sale] is ON! Snag your fave fabrics & patterns at a sweet price. Limited time only – don't miss the fun! Swipe up to shop the goodies! 🛍️ #RockerByeDestash #FabricLove #SewingSale