Brand Tone

Humorous, Witty, Friendly, Approachable, Informal, Casual, Authentically Arkansan, Slightly Irreverent/Cheeky

Brand Values

• •Local Pride/Community Focus
• •Humor and Fun
• •Quality
• •Customer Connection/Service
• •Authenticity
• •Adaptability/Growth

Best Practices

• •Embrace the Arkansas Vernacular (Authentically): Use local slang, references, and a conversational style that resonates with Arkansans, but avoid forcing it or sounding inauthentic. The humor should feel natural and tied to local culture.
• •Inject Humor and Wit Regularly: Whether it's in product descriptions, social media captions, or customer service responses, find opportunities to be lighthearted and clever. Don't be afraid to be a little cheeky, but always stay good-natured.
• •Prioritize Friendliness and Approachability: Make interactions feel like talking to a neighbor. Use warm, welcoming language. Respond to comments and messages with a personal touch.
• •Keep it Casual and Unpretentious: Avoid overly formal or corporate language. The tone should reflect the casual nature of wearing a t-shirt. Be relatable and down-to-earth.
• •Show Genuine Local Pride: Consistently highlight the connection to Arkansas. Share local stories, celebrate Arkansas-specific events, and let the passion for the "Natural State" shine through in the copy.

Social Perception

Well-Known and Liked within Arkansas, Appreciated for Local Focus and Humor, Seen as a Go-To for Arkansas-Themed Gear, Positive Customer Service Experiences, Recognized for Online Engagement, Family-Oriented

Copy Examples

• •Instagram Post (New Shirt Teaser): "Y'all ain't ready for this one. 🔥 Our latest Arkansas-inspired tee is droppin' soon, and let's just say it's more Little Rock than a diamond in a pig trough. 😉 Keep those eyes peeled! #RockCityOutfitters #ArkansasCool #NewTee #LocalLove"
• •Facebook Ad (Promoting Custom Orders): "Got a family reunion, school event, or a [insert funny, relatable local event] coming up? Don't show up in boring threads! Rock City Outfitters does custom tees that'll make your group the talk of the town (in a good way, mostly 😉). Holla at us for a quote! #CustomShirts #ArkansasMade #ScreenPrinting #RockYourEvent"
• •Website Banner (Sale): "Our Tees Are Softer Than A Possum In A Cotton Patch! And now they're on SALE! Snag your favorite Arkansas-proud designs before they're gone like a pulled pork sammy at a Razorback tailgate. #ArkansasLife #TshirtSale #SouthernComfort"
• •Twitter Post (Engaging Question): "Alright, Arkansans, settle a debate: Is it 'y'all' or 'you guys'? And more importantly, which Rock City Outfitters tee are you rockin' today? Show us your Arkansas pride! #ArkansasSpeak #LocalThreads #RockCity"
• •Email Newsletter Snippet (Shirt of the Month Club): "Tired of your boring old tees staging a protest in your closet? Join the Rock City Shirt of the Month Club! We'll send you an exclusive, Arkansas-tastic, and probably hilarious new design every month. It's like Christmas, but with more local flavor and less fruitcake. Sign up and get a FREE Arkansas Flag tee – because we like ya. [Link to sign up] #ShirtOfTheMonth #ArkansasSwag #ExclusiveTees"