Brand Tone

Knowledgeable & Passionate, Community-Focused & Local, Approachable & Friendly, Trendy & Current, Authentic

Brand Values

• •Community
• •Authenticity
• •Passion for Sneaker Culture
• •Customer Connection
• •Style & Self-Expression
• •Exclusivity & Curation

Best Practices

• •Develop a 'Voice & Tone' Guide: Document key characteristics of the RCK voice (e.g., knowledgeable but not elitist, friendly, enthusiastic, uses current sneaker slang appropriately, highlights Arkansas connection). Provide examples of 'do's and don'ts.'
• •Know Your Audience, Platform by Platform: While maintaining core values, adapt the tone slightly for each platform. TikTok can be more informal and playful, while Instagram focuses on high-quality visuals and slightly more polished captions. The website can be more descriptive and informative.
• •Emphasize Community and Local Roots: Regularly incorporate Arkansas mentions, highlight local customers or events when appropriate, and use a welcoming tone that invites people into the 'RCK Fam.'
• •Train Your Team: Ensure all staff, especially those managing social media or interacting with customers online and in-store, understand and can embody the brand's tone. Share the voice guide and provide ongoing feedback.
• •Stay Authentic and Passionate: Let genuine enthusiasm for sneaker culture shine through. Share knowledge, celebrate iconic designs, and connect with the shared passion of the sneakerhead community. This builds trust and relatability.

Social Perception

Legitimate Retailer, Cool & In-the-Know, Locally Proud, Engaging Online, Mixed Customer Service History

Copy Examples

• •Fresh heat just landed! 🔥 The [Sneaker Name & Model] is officially in. Arkansas, your rotation is about to get a serious upgrade. Cop yours in-store at Little Rock, Fayetteville, Conway, or tap the link in bio to grab 'em online before they're gone! #RockCityKicks #NewArrival #Sneakerhead #[Brand]
• •RCK Fam, meet [@LocalCreative]! We're vibing with their style and how they're rocking their latest pickup from us. We're more than a store; we're a community. Tag us in your RCK gear for a chance to be featured! #RCKCommunity #ArkansasStyle #SupportLocal
• •(Video showing staff unboxing new arrivals, having fun in store) Just another day at RCK! 👟 Unboxing the freshest kicks and getting ready for you. What drop are you most excited about this week? Let us know! Of course, we've got sizes in the back 😉 #RockCityKicks #SneakerStoreLife #BTS #Arkansas
• •Since 2008, Rock City Kicks has been all about bringing the best in sneaker culture to Arkansas and beyond. From day one, our mission was simple: provide the kicks you love and build a community around 'em. Thanks for being part of The Biggest Little Sneaker Store in America. #RockCityKicks #Since08 #ArkansasProud
• •Beyond the Hype: Why the [Sneaker Model] is a True Classic. From its game-changing tech in [Year] to its timeless design, we break down what makes this kick a must-have in any collection. Got questions? Drop 'em below or visit our experts in-store! #RCKKnows #SneakerCulture #IconicKicks #[Brand]