Brand Tone

personal, warm, and deeply sincere

Brand Values

• •Ethical Veganism
• •Sustainability and Environmental Responsibility
• •Artisanal Quality
• •Community and Support
• •Customer-Centricity

Best Practices

• •Always Lead with "Why": Start with the brand's core values. Whether it's a product description or a social media post, frame the narrative around veganism, sustainability, and ethical sourcing. Explain *why* a product is special, not just *what* it is.
• •Maintain the Personal Touch: Write in the first person ("I," "we") to maintain the founder-led, personal feel. Address the customer directly and use a warm, conversational tone. Sharing behind-the-scenes stories and the founder's passion reinforces this connection.
• •Use Sensory and Emotive Language: Describe the taste, texture, and aroma of the chocolates and the luxurious feel of the skincare. Use words that evoke feelings of comfort, indulgence, and conscious choice (e.g., "decadent," "heartwarming," "guilt-free," "mindfully made").
• •Highlight Community and Collaboration: Regularly feature the other vegan brands you stock. This not only supports fellow small businesses but also reinforces Rock Chocs' position as a trusted curator and community hub for vegan lifestyle products.
• •Be Transparent and Educational: Share information about ingredients, sourcing practices, and packaging. This builds trust and empowers customers, making them feel like informed participants in the brand's ethical mission.

Social Perception

highly trustworthy, ethical, and customer-focused brand

Copy Examples

• •Lovingly handcrafted, just for you. ✨ Meet our new [Flavor] truffles! Each one is a little bite of pure, plant-based bliss, made with ethically sourced cacao and a whole lot of passion. We believe in treats that are kind to the planet and to our animal friends. Ready to indulge without compromise? Tap the link in our bio to be the first to try them! #RockChocs #VeganChocolate #ArtisanMade #EthicalEating #NewProduct
• •More Than a Gift, It's a Statement. Looking for a gift that truly shows you care? Our vegan gift hampers are thoughtfully curated with high-quality, sustainable, and cruelty-free products from us and other small businesses we love. From artisan chocolates to pampering skincare, give a gift that aligns with your values. Shop our collection now and enjoy free UK delivery on orders over £25. #VeganGifts #ShopEthical #SupportSmallBusiness #RockChocs
• •Did you know every order at Rock Chocs plants a tree? 🌳 We're passionate about being a business that gives back. It's our small way of saying thank you to our amazing customers and to our planet. Your choice makes a difference! #Vegan #Sustainability #RockChocs
• •Artisan Vegan Treats, Delivered with Care. From our heart to your home. Discover a world of ethical chocolate, gifts, and pantry staples. Every item is 100% vegan and cruelty-free. Shop with purpose.
• •A little something special inside for you, [Customer Name]... This week, we're celebrating the small businesses we love. Discover their stories and enjoy a special treat on us...