Brand Tone

informative, encouraging, and focused on well-being

Brand Values

• •Natural Ingredients: Strong emphasis on "100% natural ingredients" and being "free from artificial colours and flavours".
• •Science-Backed Efficacy: Products are "clinically proven" and "inspired by science". They highlight "optimal bioavailability" and delayed-release formulas for maximum absorption.
• •Quality and Safety: Products are "Made In The UK" to high standards.
• •Customer-Centric: The brand states, "We are strongly convinced that clients' support & Appreciation are the best rewards". They offer a money-back guarantee and highlight positive customer experiences.
• •Transparency: The "About Us" page explains the name: "The “Rock” in our name refers to men, and the “Roses” refers to women," reflecting their dedication to providing supplements for both genders. They also share clinical trial data for some products.
• •Sustainability: Their Glow Powder's marine collagen is Marine Stewardship Council (MSC) certified, indicating a commitment to sustainable fishing practices.

Best Practices

• •Focus on Benefits, Backed by Facts: Always highlight how the product improves the customer's life (e.g., "enhanced energy," "healthier skin") and briefly mention the scientific backing or natural quality that makes it possible ("clinically proven," "all-natural ingredients").
• •Use Encouraging and Positive Language: Employ words that inspire confidence and optimism, such as "unlock," "discover," "enhance," "support," and "thrive." Avoid overly technical jargon where possible, or explain it simply.
• •Incorporate Customer Language: Draw inspiration from positive customer reviews and testimonials. Using phrases or sentiments expressed by actual users can make the copy more relatable and authentic.
• •Maintain a Professional yet Approachable Voice: While emphasizing scientific backing, ensure the tone remains accessible and not intimidating. The goal is to be a trusted advisor on their wellness journey.
• •Be Consistent Across All Platforms: Ensure the tone used in website copy, product descriptions, social media posts, email marketing, and customer service interactions is harmonious and reflects the core brand values.

Social Perception

Customers generally perceive Rock and Roses as a provider of high-quality, effective health supplements. Many users report tangible benefits from using the products. The brand is seen as trustworthy due to its emphasis on natural ingredients, clinical evidence, and UK manufacturing. While some acknowledge a higher price point, the perceived effectiveness often justifies the cost for many customers. The packaging and overall brand presentation are viewed positively.

Copy Examples

• •Headline: Unlock Your Natural Radiance. Body: Tired of dull skin and brittle nails? Our Glow Powder, packed with clinically proven marine collagen and essential vitamins, helps rejuvenate from within. Discover the science of beauty.
• •Headline: Feel the Difference a Healthy Gut Makes. Body: Bloating and discomfort shouldn't be your normal. Our Probiotics for Digestion with a unique delayed-release formula supports your gut health naturally, so you can live life to the fullest.
• •Headline: Power Up Your Day, Naturally. Body: Experience enhanced energy and overall well-being with our Multivitamin Delayed Release. Formulated with essential nutrients for both men and women, it’s your daily foundation for vitality.
• •Headline: Stronger Hair and Nails Start Here. Body: Dream of luscious hair and resilient nails? Our Biotin 10,000mcg delayed-release capsules provide high-potency support for visible results you'll love.
• •Headline: Your Wellness, Our Priority. Body: At Rock and Roses, we blend nature and science to bring you supplements you can trust. Made in the UK with clinically proven ingredients, because your health journey deserves the best.