Brand Tone

Professional, trustworthy, supportive, clear, informative, and encouraging.

Brand Values

• •Quality and Durability
• •Heritage and Experience
• •Customer-Centricity
• •Accessibility and Inclusivity
• •Innovation

Best Practices

• •Emphasize Heritage and Trust: Always weave the brand's long-standing history and expertise into the narrative. Phrases like "A legacy of quality" or "Trusted by dancers since the 1980s" reinforce their authority.
• •Focus on the Dancer's Journey: Tailor messaging to different stages of a dancer's life, from their first class to their professional career. This shows an understanding of the customer's path and needs.
• •Highlight Quality and Functionality: Use specific details about fabrics, design features, and durability to underscore the practical benefits of the products.
• •Maintain a Supportive and Encouraging Tone: The language should always be positive and empowering, celebrating the hard work and passion of dancers.
• •Be a Community Hub: Position the brand not just as a seller of goods, but as a central part of the dance community. This can be achieved by sharing user-generated content (with permission), celebrating the achievements of dancers, and providing useful information for dance students and their families.

Social Perception

Roch Valley is widely perceived as a reputable and dependable brand within the dance community, a go-to source for quality dancewear (especially for regulation and examination attire), offering good value for money, with excellent customer service and efficient delivery. Its recent transition to an Employee-Owned Trust (EOT) further enhances its reputation.

Copy Examples

• •From the first plié to the final curtain call, we're with you every step of the way. Our classic leotards are designed for comfort and crafted to last, so you can focus on what truly matters: your love for dance. #RochValley #Dancewear #Ballet
• •Decades of dedication, woven into every thread. Roch Valley combines timeless quality with innovative design to create dancewear that performs with you. Feel the difference that experience makes. Shop our latest collection. #RochValleyDancewear #PerformanceQuality
• •Quality you can trust, for the dancer you love. At Roch Valley, we understand the importance of reliable, comfortable, and affordable dancewear. That's why we've been the choice of dance families for generations. #RochValleyFamily #DanceLife
• •Exam season is here. Be prepared with Roch Valley's official examination wear. Approved by major UK dance boards, our collection ensures your dancer looks and feels their best, allowing them to shine with confidence. #ExamReady #RochValley
• •The heart of Roch Valley has always been its people. Now, it's owned by them too. Our new chapter as an employee-owned company deepens our commitment to the quality, care, and community you've always known. The legacy continues, now in the hands of those who build it every day. #RochValleyEOT #ProudlyEmployeeOwned