Brand Tone

personable, charming, and slightly whimsical

Brand Values

• •Nostalgia
• •Individuality
• •Quality and Detail
• •Approachable Service

Best Practices

• •Write Like a Human: Avoid overly corporate or robotic language. Use contractions (e.g., "it's," "you're") and speak directly to the customer as an individual. The friendly tone on the contact page should be the standard across all communications.
• •Focus on Feeling, Not Just Features: Instead of only listing fabric types and measurements, describe the experience of wearing the dress. Use evocative and sensory language to transport the customer.
• •Tell Micro-Stories: Every product, email, or social media post is an opportunity to tell a small story. Frame the dresses as characters or vessels for making memories, connecting the past to the customer's future.
• •Be Consistent Everywhere: If the brand decides to expand to social media or email marketing, the charming and personable tone from the website must be carried over. Every touchpoint should feel like it's coming from the same friendly source.
• •Create a 'Voice' Guide: Internally document the brand's tone and values. Define "personality words" (e.g., charming, nostalgic, whimsical, elegant) and provide examples of what to say and what to avoid to ensure consistency as the brand grows.

Social Perception

a blank slate

Copy Examples

• •Why just wear a dress when you can wear a story? Discover timeless elegance. Your journey into vintage charm starts here.
• •Spin back in time. Our 'Juliette' swing dress isn’t just made of fabric; it’s made of sunlit afternoons and spontaneous dances. With a classic cinched waist and a full skirt ready for a twirl, it’s waiting to make new memories with you.
• •We believe style isn't just about what's new—it's about what feels true. Rochie Vintage was born from a love for the timeless silhouettes and unforgettable stories sewn into every classic design. We don’t just sell dresses; we pass on a feeling of elegance that never fades.
• •A little bit of magic from the past, just for you.
• •Elegance is an attitude, and this dress is its perfect expression. ✨ Inspired by the grace of the 1960s, it’s designed for the modern woman who carves her own path. Who would you be in this dress? #RochieVintage #TimelessStyle