Brand Tone

Knowledgeable, Reliable, Supportive, Professional, Innovative

Brand Values

• •Quality
• •Innovation
• •Customer Success/Partnership
• •Integrity
• •Teamwork & Empathy
• •Durability & Performance
• •Expertise & Experience
• •Sustainability

Best Practices

• •Develop a Comprehensive Brand Voice and Tone Guide
• •Know Your Audience Segments
• •Train and Align All Content Creators
• •Create a Glossary of Approved Terminology
• •Review and Audit Content Regularly

Social Perception

Rochford Supply is generally perceived as a reliable and long-standing supplier of specialized, high-quality materials for marine, upholstery, and outdoor projects. Customers appreciate the product range, quality, knowledgeable customer service, and often the pricing. They are seen as a 'go-to' source for professionals and serious DIYers. With the launch of their own brands, they are transitioning from purely a distributor to also being an innovator and manufacturer.

Copy Examples

• •Headline: Built to Last. Crafted with You in Mind. Body: For over 50 years, Rochford Supply has empowered creators like you with premium fabrics, foam, and tools. From marine voyages to cozy home makeovers, trust our expertise to bring your vision to life with enduring quality. Explore our innovative solutions today.
• •Headline: Your Project. Our Priority. Uncompromising Quality. Body: Don't settle for less. Rochford Supply delivers the professional-grade materials and expert support you need for flawless results. Discover our AquaTop® marine fabrics – engineered for the extreme, because your craft deserves the best.
• •Headline: From Our Workshop to Yours: Innovation in Every Fiber. Body: We didn't just source the best; we created it. Rochford Supply’s CushionCraft® foam and eTek™ textiles are born from decades of experience, designed to solve your biggest challenges. Build better, stronger, and more beautifully with Rochford.
• •Headline: Tackle Any Challenge with Confidence. We've Got the Supplies. Body: Whether it's a full boat refit or a custom upholstery piece, find everything you need at Rochford Supply. Our vast selection and knowledgeable team are here to ensure your project is a success from start to finish. Let's build something amazing together.
• •Headline: The Professional's Choice. The DIYer's Best Friend. Body: Rochford Supply bridges the gap, offering top-tier materials for industry veterans and passionate hobbyists alike. Experience the difference quality supplies and genuine partnership can make. Join the Rochford Pro Wholesale Program or shop for your next personal project.