Brand Tone

Friendly and Joyful, Family-Oriented, Traditional yet Innovative, Trustworthy and Reliable, Playful and Engaging, Community-Focused

Brand Values

• •Happiness of Children and Families
• •Passion and Dedication
• •Quality and Safety
• •Originality and Innovation
• •Tradition and Heritage
• •Customer Centricity
• •Social Responsibility
• •Inclusivity/Support for Women

Best Practices

• •Always Prioritize Joy and Positivity: Whether describing a product or announcing a sale, the language should evoke happiness, fun, and the positive aspects of play.
• •Speak to Both Child and Parent: While the product is for the child, the parent is often the buyer. Use language that appeals to a child's sense of wonder and a parent's desire for quality, safety, and developmental benefits.
• •Incorporate Storytelling and Tradition: Leverage the brand's rich history and the founder's passion in "About Us" sections, anniversary campaigns, or when highlighting classic toys. This builds trust and emotional connection.
• •Emphasize Safety and Quality Subtly: While crucial, avoid overly technical jargon. Instead, weave in phrases like "crafted with care," "safe for your little ones," or "built to last" to reassure parents.
• •Stay Playful and Engaging, Especially on Social Media: Use emojis appropriately, ask questions to encourage interaction, and adopt a slightly more informal (but still professional) tone on platforms like Instagram and TikTok to connect with the audience authentically.

Social Perception

Well-Established and Respected, Reliable Source for Toys, Good Customer Service, Competitive Pricing, Community-Oriented, Adaptable

Copy Examples

• •Since 1962, bringing smiles to every generation! Discover toys that spark imagination and create unforgettable family moments. Playtime starts at Rocco Giocattoli!
• •Get ready to WOW! 🎉 The newest [Toy Name] has just landed at Rocco Giocattoli! Packed with [Feature 1] and [Feature 2], it's the adventure your little one has been dreaming of. Shop now and let the fun begin! #RoccoGiocattoli #NewToys #PlaytimeJoy
• •Crafted with care and designed for endless adventures, our [Toy Type, e.g., Wooden Castle Playset] is more than just a toy – it's a gateway to a world of imagination. Safe, durable, and full of enchanting details, it’s ready to inspire stories that will last a lifetime.
• •🎁 A Gift from Our Family to Yours: Special Savings Inside! Rocco Giocattoli – Generations of Play.
• •It all started with a passion for play. For over 60 years, Rocco Giocattoli has been dedicated to finding the most magical, safe, and innovative toys for your children. We believe in the power of play to create happiness and build memories. Trust us to bring the best to your family.