Brand Tone

Inspirational and conscientious, with a sense of purpose. It is positive, encouraging, community-focused, professional yet approachable, aiming to educate and motivate mindful consumption choices.

Brand Values

• •Sustainability
• •Community and Giving Back
• •Health and Wellness
• •Quality and Style

Best Practices

• •Lead with Purpose: Always connect the product back to the larger mission. Whether it's a social media post or a product description, the "why" behind Rocbottle should be evident.
• •Use "We" and "You" to Foster Community: Employ inclusive language that makes the customer feel part of a collective effort. Phrases like "together, we can" or "your choice matters" can be very effective.
• •Highlight a "Massive Difference": Consistently reinforce the idea that a small, individual action can have a significant positive impact. This empowers the consumer and adds value to their purchase.
• •Balance Emotion with Fact: While the inspirational tone is key, it should be supported by credible facts, such as statistics on plastic pollution or the specifics of the bottle's quality materials.
• •Maintain a Positive and Empowering Tone: The messaging should focus on the positive change and solutions rather than dwelling solely on the negative aspects of the environmental crisis. This inspires action rather than despair.

Social Perception

Rocbottle is perceived as an ethical, environmentally conscious, and reputable company. Its focus on 'hydration with purpose' and making a 'massive difference' resonates with consumers who value corporate social responsibility and seek sustainable partners.

Copy Examples

• •Hydration with a Heart. Your Purchase, Their Future. With every sip from your Rocbottle, you're not just choosing a healthier you, you're contributing to a healthier planet. A portion of every purchase goes directly to our charity partners, funding vital environmental projects. Make your hydration count.
• •The Last Bottle You'll Ever Need. Tired of the endless cycle of plastic waste? Our 18/8 food-grade stainless steel Rocbottle is designed for life. Durable, stylish, and sustainable, it's the simple switch that makes a world of difference. Join the movement.
• •Style That Speaks Volumes About Your Values. Who says you can't look good while doing good? With a sleek design and customizable options, your Rocbottle is more than just a statement piece—it's a testament to your commitment to a plastic-free world. Show off your principles.
• •A Small Change for Your Routine, A Giant Leap for Our Planet. It starts with a simple choice: reuse over refuse. By choosing Rocbottle, you're taking a stand against the million single-use plastic bottles consumed every minute. Be part of the solution. #RocTheChange
• •More Than a Bottle. It's a Promise. Our promise is twofold: to provide you with a superior, long-lasting hydration companion, and to actively work towards a cleaner, more sustainable future for all. Every Rocbottle sold is a step towards fulfilling that promise. Drink with purpose.