Brand Tone

artisanal, knowledgeable, and passionate

Brand Values

• •Quality
• •Craftsmanship/Artisanship
• •Passion
• •Integrity
• •Community
• •Education

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., passionate, precise, welcoming, knowledgeable), and a "do's and don'ts" list for communication.
• •Focus on Sensory Language: Use vivid descriptions that appeal to taste, smell, and even texture to convey the quality and unique characteristics of the coffee.
• •Share the Story Behind the Beans: Highlight the origin, the farmers (if possible and ethically sourced), and the journey of the coffee to connect with customers on a deeper level.
• •Educate and Empower: Share brewing tips, coffee knowledge, and information about different roasts and origins to position the brand as an expert and empower customers to enjoy better coffee.
• •Maintain Authenticity and Transparency: Be honest about sourcing, roasting processes, and address any customer concerns openly and respectfully, especially considering past negative press. Ensure all communications align with the brand's stated values of integrity.

Social Perception

Rocanini is generally perceived as a reputable coffee roaster offering high-quality coffee and pleasant cafe environments. They are seen as knowledgeable and passionate about their product. Customers appreciate the variety of beans and the skill in preparation.

Copy Examples

• •Discover the world in your cup. Our [Origin Bean Name] is meticulously roasted to unveil a symphony of [flavor note 1], [flavor note 2], and a hint of [flavor note 3]. A true expression of its terroir.
• •Beyond the daily grind. At Rocanini, coffee is an art form. From sourcing exceptional green beans to the precision of our roast, passion is poured into every batch.
• •Elevate your home brewing. Our experts are here to guide you, from selecting the perfect beans to mastering your preferred brewing method. Taste the Rocanini difference.
• •More than just coffee, it's a ritual. Find your moment of pause and perfection with our latest single-origin arrival, bursting with notes of [unique flavor].
• •The science of flavor, the art of connection. We're dedicated to bringing you the finest coffees, roasted with precision and served with a passion for the perfect cup.