Brand Tone

Passionate & Artisanal, Knowledgeable & Refined, Elegant & Modern, Approachable & Community-Oriented

Brand Values

• •Quality
• •Craftsmanship & Expertise
• •Passion
• •Integrity & Presence
• •Direct Sourcing & Exploration
• •Community Connection

Best Practices

• •Emphasize Craft and Quality: Consistently use language that highlights the skill, precision, and high standards involved in sourcing, roasting, and brewing. Words like "artisan," "handcrafted," "precision," "finest beans," "meticulously sourced" reinforce this.
• •Share the Story of the Bean: Incorporate details about the origin of the coffee, the farmers (where possible and aligned with direct sourcing values), and the unique characteristics of each roast. This adds depth and supports the "knowledgeable" aspect of the tone.
• •Maintain Visual Elegance: Ensure all visual content (photography, website design, social media imagery) aligns with the modern, sleek, and refined aesthetic observed in their cafes and branding.
• •Educate with Passion, Not Pretense: Share knowledge about coffee in an enthusiastic and accessible way. Avoid overly technical jargon unless explained, ensuring the tone remains welcoming even while showcasing expertise.
• •Foster Community Engagement: Use language that invites dialogue and connection. Highlight local partnerships (like with artists) and create a sense of a shared passion for great coffee, making the refined experience feel inclusive.

Social Perception

High-Quality Coffee Purveyor, Knowledgeable and Skilled, Pleasant Cafe Experience, Specialty Destination, Resilient Community Member

Copy Examples

• •Headline: Discover the Art and Science in Every Sip. Body: At Rocanini, we meticulously source the world's finest beans and roast them with precision, unlocking a symphony of flavors. Experience coffee that's both a passion and a masterpiece.
• •Headline: Your Moment. Our Craft. Body: From the distant farm to your handcrafted cup, we pour our expertise and passion into every Rocanini coffee. Elevate your daily ritual.
• •Headline: More Than Coffee. It's Rocanini. Body: Strength in flavor, presence in every detail. Explore our single-origin roasts and curated blends, and taste the dedication that defines Rocanini.
• •Instagram Caption (with image of latte art): Where precision meets passion. Our baristas are artists, crafting your perfect cup with knowledge and care. What Rocanini brew are you savoring today? #RocaniniCoffee #ArtOfCoffee #VancouverCoffee #SpecialtyRoaster
• •Website "About Us" Snippet: Born from a reverence for coffee's delicate balance, Rocanini is a journey into its true essence. We unite the art of discovery with the science of roasting, sharing our passion for exceptional coffee with Vancouver and beyond.