Brand Tone

Sincere, tranquil, and functional. Welcoming and geared towards travelers seeking an authentic, serene experience, allowing its prime location to speak for itself.

Brand Values

• •Connection to Nature
• •Authenticity & Simplicity
• •Unbeatable Location & Accessibility
• •Tranquility

Best Practices

• •Lead with the View: Always make the ocean view the hero of any copy. Use descriptive, evocative language to paint a picture of the visual and auditory experience from the rooms.
• •Embrace 'Simple' as a Strength: Frame the lack of extensive amenities as a positive. Use terms like 'unplugged,' 'authentic,' 'serene,' and 'uncluttered' to appeal to travelers seeking a genuine escape, not a resort complex.
• •Use Guest Testimonials as Social Proof: Weave direct quotes or paraphrased sentiments from positive reviews into your copy, especially those praising the location, view, and staff. For example, 'Join the guests who call our view 'the best on the island.'
• •Maintain a Calm and Assured Tone: The copy should be relaxed and confident. Avoid hyperbole and exclamation points. The tone should mirror the tranquil experience the hotel offers.
• •Highlight Proximity and Freedom: Consistently mention the short walk to North Beach, the ferry, and downtown. Emphasize the freedom this gives guests to explore the island's best dining and shopping on their own terms.

Social Perception

Overwhelmingly positive regarding breathtaking ocean views and prime location, often described as the 'best on the island.' Staff are frequently praised for being helpful and friendly, and cleanliness is noted. Guests appreciate the value for money, understanding they pay for location over luxury amenities. Common criticisms, such as low water pressure, small pool, lack of on-site food services, or basic rooms, are often viewed as acceptable trade-offs for the superior location and views.

Copy Examples

• •Rocamar Resort: Your Balcony to the Caribbean. Where the sun rises first, and the sounds of the ocean are your only alarm.
• •This is our 5-star amenity. No crowds, no schedule. Just you, a hammock, and the endless Caribbean. Book your escape. #RocamarResort #IslaMujeres #OceanView #RealMexico
• •Tired of the all-inclusive scene? Discover the authentic heart of Isla Mujeres. At Rocamar, we trade crowded buffets for panoramic ocean views and noisy entertainment for the sound of the waves. Walk to everything, see it all. Your quiet island home awaits.
• •The Best View on Isla Mujeres is Waiting for You.
• •Our pool is for cooling off. The real water feature is the one with the horizon. Enjoy the view!