Brand Tone

provocative, modern, and exclusive

Brand Values

• •Subversion and Satire
• •Modern Craftsmanship
• •Exclusivity

Best Practices

• •Embrace the ‘Artist as the Brand’: All communication should channel the artist's unique perspective. Use "I" or "the studio" to create a personal, authentic voice. The narrative is about an artist's vision, not a faceless company.
• •Maintain a Provocative but Premium Tone: The copy should be as edgy and well-crafted as the art itself. Use strong, declarative sentences and intriguing questions. Avoid generic marketing language to maintain the brand's exclusive, high-concept feel.
• •Use Storytelling for Each Collection: Don't just list materials and dimensions. Write a short, powerful narrative for each series ("War on Luxury," "Skating By"). Explain the idea or the question that sparked its creation to draw collectors deeper into the work.
• •Establish a Visually-Driven Social Presence: A brand this visual requires a presence on platforms like Instagram. The strategy should be gallery-focused: high-quality images and videos of the art, the creation process, and installations. The copy for each post should be minimal but impactful, reinforcing the brand's tone.
• •Leverage Exclusivity in Communication: Consistently use phrases like "Available only on request," "Limited series," or "Collector's preview." This reinforces the value and scarcity of the work, justifying its positioning in the art market and appealing directly to serious buyers.

Social Perception

For the general public, the brand has very low visibility due to the lack of social media presence and mainstream marketing. Within the niche of online art auctions and collectors, particularly on Catawiki, the brand is perceived as a reliable "Top seller" with a proven track record of delivering art to satisfied customers, and the artist is seen as an "upcoming" talent.

Copy Examples

• •This is not an accessory. It's a statement. The 'War on Luxury' series challenges the symbols we worship, recasting emblems of desire into artifacts of defiance. Own a piece that questions everything. Art for the age of now.
• •Beyond the Logo. Beyond the Hype. This is Rob VanMore Art.
• •Luxury is a state of mind. We decided to break it. Discover the art of subversion. Link in bio to collect.
• •New Works: The Rules of Luxury Have Changed.
• •Rob VanMore creates artifacts from the friction between worship and rebellion. Using the very language of luxury, his work invites you to look closer and question the value of everything you desire.