Brand Tone

Authentic, Passionate, and Established. The tone is grounded in Rob Piercy's personal story and deep connection to the Welsh landscape, conveying honesty and directness. It expresses a profound passion for both mountaineering and painting, emphasizing intensity. The brand communicates authority and legacy, being confident and knowledgeable rather than trendy or fleeting.

Brand Values

• •Connection to Place
• •Artistic Integrity
• •Authenticity & Personal Story
• •Quality Craftsmanship
• •Generosity of Spirit

Best Practices

• •Always Lead with Passion and Place: Every piece of copy, from a social media post to a product description, should connect back to the core inspiration: the authentic love for the Welsh landscape. Use evocative, sensory language that speaks of mountains, light, and weather.
• •Use the "Artist as Mountaineer" Narrative: Consistently reference Rob's personal story and experience as a climber. This is a unique brand asset that provides authenticity and a point of differentiation. Phrases like "From the summit," "After the climb," or "A lifetime of exploring" reinforce this.
• •Maintain a Humble, Confident Tone: The voice should be knowledgeable and established, but never arrogant. It's the tone of a master craftsman sharing his passion, not a critic dictating taste. Let the quality of the art and the artist's impressive biography speak for themselves.
• •Incorporate Welsh Language Sensibly: Continue the use of "Oriel" and place names like "Eryri." This honours the brand's deep local roots and resonates with its core Welsh audience without alienating a broader international one.
• •Balance Art with Accessibility: While the work is fine art, the copy should be welcoming. Avoid overly academic or technical jargon. Focus on the emotion, the story, and the connection to nature that the art represents, making it feel accessible and meaningful to everyone, not just seasoned art collectors.

Social Perception

Rob Piercy is perceived as a highly respected artist, one of the UK's premier mountain painters, and a 'firm favourite' with Welsh audiences. The gallery is seen as a 'must-visit' destination in Porthmadog, offering a unique experience. The artwork is a source of emotional connection, evoking memories and a deep sense of place. The brand is considered trustworthy and professional due to its long history, association with respected institutions, and positive customer service.

Copy Examples

• •The winter light over Tryfan has a drama all its own. I was chasing those long, sharp shadows and the sudden glow on the peaks. This is more than a painting of a mountain; it's the feeling of being there, in that fleeting moment. 'Winter Light, Tryfan' | Oil on Canvas | View the full piece on the website.
• •Bring the Soul of Snowdonia Home. Own a piece of the Welsh landscape, captured by artist and mountaineer Rob Piercy. Our archival quality, limited edition prints are a lasting connection to the mountains we love.
• •Planning a visit to Porthmadog? Step into our courtyard gallery on Snowdon Street. It's been our home since 1986, filled with original paintings, prints, and books inspired by a lifetime of climbing and painting these hills. We look forward to welcoming you.
• •News from the Studio: New Snowdonia Originals Inside. For me, painting is an extension of walking the mountains. Every piece starts with a journey, a climb, and a moment of connection with the landscape. This month, I'm excited to share a new collection of watercolours that capture the ever-changing moods of the Carneddau range. See them first...
• •Journey through an artist's eye. The Snowdonia Collection is a personal exploration of the peaks, valleys, and coastlines that have inspired Rob Piercy for over four decades. Featuring over 150 reproductions of his most significant works alongside the stories that inspired them, this book is an intimate portrait of the artist's profound relationship with his native Eryri.