Brand Tone

Creative & Imaginative, Engaging & Hobby-focused, Friendly & Approachable, Quality-conscious & Trustworthy, Enthusiastic & Passionate

Brand Values

• •Creativity & Imagination
• •Quality & Craftsmanship
• •Joy & Fulfillment
• •Learning & Development
• •Sustainability & Eco-friendliness
• •Community & Shared Experience

Best Practices

• •Emphasize the Joy of Creation: Always highlight the satisfaction, fun, and sense of accomplishment derived from the building process and the final product. Use words like "discover," "imagine," "create," "unleash," "delight."
• •Speak to the Hobbyist's Passion: Use language that resonates with DIY enthusiasts, model builders, and crafters. Refer to the engaging nature of the hobby, the attention to detail, and the pride in the finished piece.
• •Maintain a Friendly and Encouraging Voice: Be approachable and supportive. Encourage users to share their creations and experiences. Use inviting questions and positive affirmations.
• •Subtly Weave in Quality and Eco-Consciousness: Mention the high-quality, sustainable materials and the precision engineering without it sounding overly technical or dry. Let these aspects support the enjoyable experience.
• •Show, Don't Just Tell, the Magic: Use descriptive language that helps potential customers visualize the intricate details, the charm of the miniatures, or the fascination of the mechanical movements. Encourage user-generated content to showcase real experiences.

Social Perception

Positive: Customers generally perceive Robotime products as high-quality, detailed, and enjoyable to assemble. They are often bought as gifts and for personal enjoyment. Engaging Hobby: The brand is seen as a provider of a rewarding and relaxing hobby that results in decorative or functional items. Innovative & Unique: The intricate designs and mechanical elements of many kits are appreciated for their uniqueness. Reliable (for Robotime Deutschland): By having a dedicated German presence, they address potential concerns about long shipping times from overseas that might be associated with the global brand. Broad Appeal: Products appeal to a wide age range, from older children (with supervision) to adults, and across genders.

Copy Examples

• •Headline: Escape the Everyday. Build Your Own World. Body: Dive into a Robotime 3D puzzle and watch creativity unfold. Each piece brings you closer to a charming miniature or a fascinating mechanical marvel. Perfect for mindful moments and proud display. What will you build today? #RobotimeDE #DIYMagic #CreateAndRelax
• •Headline: More Than a Puzzle, It's an Adventure. Body: Robotime kits are your ticket to intricate worlds and ingenious mechanisms. Feel the satisfaction of building something beautiful and functional with your own hands. High-quality, eco-friendly wood, designed for hours of engaging fun. Discover your next project! #Holzkunst #MechanikWunder #RobotimeDeutschland
• •Headline: The Perfect Gift? Crafted by You. Body: Looking for a unique and thoughtful present? A Robotime model kit offers a rewarding experience and a beautiful keepsake. From enchanting music boxes to detailed miniature rooms, give the gift of creativity and accomplishment. #DIYGeschenk #Kreativzeit #Robotime
• •Headline: Quality Time, Piece by Piece. Body: Gather your loved ones or enjoy a solo challenge. Robotime's precision-cut wooden puzzles are designed for an enjoyable and satisfying building experience. Eco-friendly, educational, and endlessly fascinating. Start your collection! #Familienhobby #STEMToys #RobotimeAdventures
• •Headline: Unleash Your Inner Engineer and Artist! Body: With Robotime's ROKR and Rolife series, explore the beauty of mechanics or the charm of miniature design. Every kit is an invitation to learn, create, and be amazed. What masterpiece will you assemble? #ROKR #Rolife #DIYDreams #RobotimeDE