Brand Tone

Informative, expert, practical, helpful, solution-oriented, trustworthy, and customer-centric. Aspirational.

Brand Values

• •Innovation/Technology: Offering the latest robotic solutions for home and garden.
• •Convenience: Making customers' lives easier through automation.
• •Quality Products: Providing high-quality robots from reputable manufacturers.
• •Customer Support: Providing responsive customer care and reliable after-sales service.
• •Security: Emphasizing secure shopping and payment.

Best Practices

• •Prioritize Transparency and Honesty: Given the negative feedback regarding service, actively address concerns. Acknowledge potential issues (e.g., repair processes) and clearly state how the company is working to improve or how it handles them. Avoid overpromising if the execution is inconsistent.
• •Focus on Solutions and Support: Shift the narrative from just selling products to providing comprehensive solutions, which includes robust, accessible, and empathetic customer support. The copy should reflect a brand that stands by its customers post-purchase.
• •Be Empathetic and Customer-Centric: Use language that shows understanding of customer needs and potential frustrations. Frame benefits around how the products and the company's service genuinely make customers' lives better and easier, and ensure the service experience matches this.
• •Ensure Consistency Across All Channels: The helpful, expert tone of the website and YouTube videos should extend to customer service interactions, email communications, and any social media presence. Discrepancies here are a major source of negative perception.
• •Showcase Positive Experiences (Authentically): While addressing negative feedback is crucial, also highlight genuine positive customer stories and testimonials (if available and verifiable) that align with the desired brand values of reliability and excellent service, not just product features. This can help rebuild trust, but must be done carefully to avoid appearing to ignore valid criticism.

Social Perception

To be perceived as a provider of high-quality, life-enhancing robots with efficient delivery, good deals, knowledgeable source for robotic products and excellent customer service, especially regarding problem resolution, repairs, returns, and communication. A reliable and trustworthy partner in home automation.

Copy Examples

• •Headline: Your Home, Effortlessly Managed. Discover the Future of Clean with Roboterversandhaus. Body: Tired of endless chores? At Roboterversandhaus, we bring you the latest in robotic technology to give you back your precious time. From pristine floors to perfectly mowed lawns, explore our curated selection of smart home solutions. Expert advice, dedicated support.
• •Headline: Smart Tech, Smarter Living. Roboterversandhaus – Your Partner in Home Automation. Body: Imagine a home that works for you. We make it a reality. Roboterversandhaus offers top-tier robotic assistants backed by our commitment to quality and your satisfaction. Experience the ease, enjoy the peace of mind. Any questions? Our team is here to help, every step of the way.
• •Headline: Beyond the Robot: A Commitment to You. Body: Buying a robot is just the beginning. At Roboterversandhaus, we value your trust. That's why we offer not only innovative products but also responsive customer care and reliable after-sales service. Let us help you find the perfect robotic solution and ensure it always works at its best.
• •Headline: The Roboterversandhaus Promise: Quality, Innovation, and Support You Can Count On. Body: Step into a world of effortless living. We meticulously select the best robotic vacuums, mowers, and pool cleaners so you don't have to. And with our dedicated Austrian support team, you're never alone. Your smarter home starts here.
• •Headline: Simplify Your Life with Intelligent Robotics. Expertly Chosen, Fully Supported. Body: Why spend time on tasks a robot can do? Roboterversandhaus is your Austrian expert for home and garden robotics. We're passionate about finding the right fit for your needs and ensuring a seamless experience from purchase to everyday use. Make life easier, starting today.