Brand Tone

friendly, whimsical, cute, and humorous

Brand Values

• •Originality & Creativity
• •Joy & Positivity
• •Quality
• •Customer Satisfaction
• •Playfulness & Fun

Best Practices

• •Embrace "Kawaii" & Whimsy: Consistently use language that is cute, playful, and lighthearted. Incorporate words like "adorable," "magical," "sparkly," "fun," and "happy."
• •Showcase Character Personalities: Let the unique traits of characters like the "grumpy chicken" or "hula unicorn" shine through in product descriptions and social media posts. Give them a voice.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend. Use contractions, exclamation points (judiciously), and an enthusiastic tone.
• •Inject Humor (Appropriately): Don't be afraid to be a little silly or make cute puns related to the characters or products, similar to the "Bizness Frog" example.
• •Highlight the Artist & Originality: Remind customers that these are unique creations from an independent artist. This adds a personal touch and reinforces the value of originality.

Social Perception

Customers and the public generally perceive Robot Dance Battle as a source of cute, high-quality, and unique stationery, accessories, and gift items. Reviews are consistently positive, frequently highlighting the cuteness and quality of the products. The brand is seen as reliable, with mentions of timely shipping and good customer service. The association with "kawaii" culture is strong, appealing to an audience that appreciates this aesthetic. The brand is perceived as artist-driven and personal, stemming from the creative efforts of its founder.

Copy Examples

• •Warning: May cause spontaneous smiling! Our Grumpy Chicken enamel pin is here to sass up your day. Get yours and let the grumpiness bring you joy!
• •Unleash your inner kawaii! ✨ Our Hula Unicorn washi tape is perfect for adding a touch of magic to your journals, planners, or any crafty project. Shop the cuteness!
• •Stick with happy! Our original character stickers are made from premium vinyl, ready to brighten your laptop, water bottle, or anywhere that needs a dose of cheer.
• •From our doodle pad to your hands! Each Robot Dance Battle creation is designed with love and a little bit of silliness by Henry. Thanks for supporting an artist!
• •Need a little bizness motivation? Our Bizness Frog plush is 100% bizness, 100% frog, and 100% ready to be your new desk buddy. Hop to it and grab one!