Brand Tone

innovative, modern, and solution-oriented. The communication is peppered with technical specifications and features, appealing to a tech-savvy audience. Words like "intelligent," "effortless," and "powerful" are recurrent in their messaging, emphasizing the convenience and efficiency of their products. The tone is also friendly and approachable, especially on social media, where they engage with customers and use a more casual language. A sense of authority and leadership in the smart home cleaning market is conveyed through their "No.1 World Brand of Robot Vacuum" tagline on TikTok.

Brand Values

• •positivity
• •integrity
• •exploration
• •cooperation

Best Practices

• •Lead with Innovation: Always highlight the technological advancements and smart features of the products. Use terms that convey intelligence and efficiency.
• •Focus on the "Why": Don't just list features; explain the benefits. How does this technology make the customer's life easier, better, or more enjoyable?
• •Maintain a Confident and Authoritative Voice: Position Roborock as a leader in the industry through confident and knowledgeable language. Back up claims with specifications and data where possible.
• •Be Approachable and Human on Social Media: While maintaining an authoritative tone on the website, adopt a more conversational and engaging style on social platforms. Respond to comments and questions in a friendly and helpful manner.
• •Show, Don't Just Tell: Utilize high-quality visuals, including videos and user-generated content, to demonstrate the product's effectiveness. Let the results speak for themselves.

Social Perception

largely positive, with a strong appreciation for the performance and technological capabilities of its products. Customers on forums and social media often praise the brand's effective cleaning, smart mapping, and mopping functions. The brand is perceived as a premium and innovative player in the robotic vacuum market. However, there are some criticisms regarding the price of the products and accessories. Some users have also reported issues with customer support and the availability of spare parts for older models, which has led to some negative sentiment. Overall, the brand is seen as a desirable choice for those seeking a high-performance, automated cleaning solution.

Copy Examples

• •Reclaim Your Weekends. Don't let chores dictate your days off. With Roborock's intelligent cleaning, you can come home to spotless floors every day. Effortless, automated, and always ready to clean. #RoborockSG #SmartHome #EffortlessCleaning
• •The Future of Clean is Here. Featuring the new VibraRise™ mopping system, the Roborock S8 Pro Ultra doesn't just vacuum, it scrubs. Experience a new level of clean that you can see and feel. #Roborock #InnovationInCleaning #S8ProUltra
• •Pet Hair? What Pet Hair? Our powerful suction and tangle-free brushes are engineered to handle even the most stubborn pet hair. Keep your home fresh and fur-free, effortlessly. #RoborockLovesPets #PetFriendlyHome #CleanHomeHappyPet
• •Your Home, Your Rules. With advanced mapping and customizable cleaning zones, you're in complete control. Clean the kitchen after dinner and the living room before guests arrive, all from your phone. #SmartCleaning #CustomizedClean #RoborockApp
• •More Than a Vacuum. It's a Lifestyle Upgrade. Spend less time cleaning and more time living. Roborock is the smart home investment that gives you back your most valuable asset: your time. Discover the difference. #RoborockLife #InvestInTime #HomeAutomation