Brand Tone

Luxurious, Aspirational, Service-Oriented, Elegant, Passionate, Knowledgeable

Brand Values

• •Quality and Exclusivity
• •Exceptional Customer Service
• •Heritage and Trust
• •Community Engagement
• •Innovation
• •Style and Elegance
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Luxurious, Aspirational, Service-Oriented, Elegant, Passionate) with clear examples of "do's and don'ts" for language, sentence structure, and vocabulary. This ensures everyone creating content is aligned.
• •Focus on "Elevated" Language: Use sophisticated and evocative vocabulary that reflects the luxury nature of the products (e.g., "curated," "iconic," "exquisite," "timeless," "sophistication," "elegance"). Avoid overly casual slang or colloquialisms in formal communications, while allowing for more playfulness on platforms like TikTok.
• •Highlight Exclusivity and Quality: Emphasize the authorized nature of their designer partnerships and the superior craftsmanship of the items. Words like "authentic," "premium," "hand-selected," and "finest" reinforce this.
• •Emphasize the Customer Experience: Consistently weave in mentions of their commitment to exceptional service, personalized styling, and making the customer feel valued and confident. Phrases like "our dedicated team," "personalized for you," "experience the difference" can be effective.
• •Tell the Story (Subtly): Integrate elements of their heritage, their family-run nature, and their community involvement where appropriate to build trust and a deeper connection. This can be done through "About Us" sections, blog posts, or occasional social media content celebrating milestones or community efforts.

Social Perception

Robinsons of Bawtry is generally perceived as a prestigious and trustworthy retailer of luxury fashion. Customers appreciate the quality of products and the level of service. It is considered a key shopping destination in Bawtry for designer clothing and a "go-to" for luxury items in the region. The store is recognized for its long history and contributions to the local community, especially its charity work. Winning the Drapers award solidifies its standing as a leading independent fashion retailer. Despite its long history, the brand is seen as adapting to modern retail trends with its strong online presence and innovative payment solutions.

Copy Examples

• •Robinsons of Bawtry: Curators of Luxury Since 1986. Discover iconic designer collections and experience style that transcends seasons. Your journey to exceptional elegance starts here.
• •Elevate your essence. Introducing the latest arrivals from [Designer Brand], exclusively at Robinsons of Bawtry. Uncompromising quality, unparalleled style. #RobinsonsOfBawtry #LuxuryFashion #[DesignerBrand] #NewCollection #StyleStatement
• •An Exclusive Invitation: You're invited to experience the new season at Robinsons of Bawtry. Join us for a private viewing, personalized styling advice, and discover the pieces that will define your signature look. Exceptional service, exceptional style awaits.
• •More than an accessory, it's a statement. This exquisite [Designer Name] handbag, crafted from the finest materials, embodies timeless sophistication and modern allure. Invest in enduring style with Robinsons of Bawtry.
• •For over 35 years, Robinsons of Bawtry has been the destination for discerning individuals seeking luxury designer fashion and impeccable service. Explore our curated collections for men and women online or visit our iconic Bawtry boutique. [Link to website]